Noise or Music
Analytics Predictions 2019
Now and then I tease myself by trying to predict the future, and so in preparation for this years' attempt I found myself reading the recent Forrester Prediction 2019: Business Insights report.
Google Analytics Audit Study – An Enterprise Research Study
Part of my job involves the audit of Google Analytics setups in order to establish the quality of the data collected. This video story brings together some of the extraordinary findings of this work. It's a study of 75 enterprise websites using Google Analytics.
Google Analytics Anonymize IP – An Impact Study
Universal Analytics collects and stores visitor IP addresses by default. These are used to provide geolocation information about your visitor – such as which city, country, continent visitors connect from. In the new GA4 however, no IP addresses are stored. That’s a big change in approach. In this post, I investigate what impact that will have on your data.
What Is PII versus Personal Data?
GDPR means that organisations need to keep records of all personal data, be able to prove that consent was given, show where data is going, what it's being used for, and how it is being protected. But what defines personal data…? And how is PII different…?
Google Analytics Data Retention Settings Explained
The Data Retention setting is confusing - it is surprisingly badly worded by Google. The assumption is that ALL data older than NN months is going to be deleted i.e. a cliff-edge effect where any report older than say 26 months is going to be empty. The setting is important, but its effect is not a dramatic as you might first think...
GDPR Consent & Google Analytics Guide
In this post I address a key question that is troubling many a website owner using Google Analytics (the "Controller" in GDPR terminology): Is explicit consent required before I can track my visitors?
Data Visualisation: Black+White versus Colour
As with viewing any information containing charts, tables, diagrams etc. reading content in COLOUR is very important - its why Successful Analytics was printed in colour. However colour printing is expensive - so I need your feedback via this 2 second poll.
How to Remove PII from Google Analytics – the smart way!
My extension to the GTM Tips post by Simo Ahava (Tip 64!). Essentially, I extend the regex for more rigorous email checks and add prevent other PII types getting in to Google Analytics. You don't need to ask why this is so important in today's GDPR compliance world.
Get “Successful Analytics” book at 50% discount! – one time sale…
If you haven’t gotten around to reading my latest book: Successful Analytics – or want get one for a colleague/client, here is a great opportunity…