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In my role, I will be advising the leadership team with their long term strategic development. It comes at a pivotal time in our industry, with so much at stake - user concerns about privacy, adtech regulation, the demise of 3rd-party cookies, and the switch-off of Universal Analytics.
In my first post on this subject I wrote about the potential alternatives to Google Analytics - motivated by the Schrems II rulings that started...
Like most data professionals in the EU, I have been looking at alternatives to Google Analytics that have "better" privacy compliance. The...
In theory, the Google Consent Mode is a great idea - it natively builds in consent control into your data collection set up. But there is a considerable flaw in Google's approach that in my view breaks privacy laws.
With the recent “Austrian ruling” sending shockwaves around the online world, whats actually changed with GDPR Law? As a data manager, what do you need to know, and what are the implications for your data strategy?
To me, privacy is a human right. It is not a commodity and exists whether data is collected about me or not.
Data protection only exists if data has been collected. As data is a commodity, it requires regulation to avoid abuse. Hence, data protection.