Noise or Music? - The Insights Blog

Category: Metrics understanding

Digital Analytics Trends for 2016…

Categories: Metrics understanding / Comments: 0

ClickZ is a great learning resource. Even for expert readers their articles are well researched and informative - they simulate thought and further discussion. So when asked by Linus Gregoriadis, Global Director of Research & Intelligence at contentive (publishers of ClickZ), to discuss my thoughts on the latest digital marketing trends, I was of course flattered. These are his questions Read more

Improving The Web Using Data – 1. The Accuracy Debate

Categories: Metrics understanding / Comments: 2

This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher's point of view. Part ONE (this page): Most of the web is junk, but web analytics can help The two types of web analytics The accuracy debate: On-site versus off-site metricsPart TWO: On-site versus off-site analytics tools – how they workPart THREE: On-site Read more

On-site Versus Off-site Web Analytics – 2. How They Work

Categories: Metrics understanding / Comments: 0

This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher's point of view. Part ONE:Most of the web is junk, but web analytics can help The two types of web analytics The accuracy debate: On-site versus off-site metricsPart TWO (this page): On-site and off-site analytics tools – how they workPart THREE: On-site versus off-site analytics Read more

8 Recommendations For Choosing A Tool: on-site versus off-site analytics

Categories: Metrics understanding, Privacy and Accuracy / Comments: 0

This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher's point of view. Part ONE:Most of the web is junk, but web analytics can help The two types of web analytics The accuracy debate: On-site versus off-site metricsPart TWO: On-site and off-site analytics tools – how they workPart THREE (this page):  8 recommendations Read more

Define: Digital Analytics

Categories: Metrics understanding / Comments: 2

I enjoy doing interviews - listening to other people's questions gives me a different perspective compared to the questions I ask of myself (and of data) all the time... This question came form Manu Jeevan as part of his interview for the Big Data Made Simple blog. It made me think about something that has been troubling me for some time... What’s your Read more

New Google Analytics book launched: Successful Analytics

Categories: Google Analytics specific, Metrics understanding / Comments: 4

The new book is launched - Successful Analytics: Gain Business Insights by Managing Google Analytics. The link takes you to the buy page for  the print addition. You can also purchase via Amazon and other stores (both print and ebook versions). Why this book is different What is unique to digital analytics, is that the data collected in not just about your customers - Read more

Not Provided: Now impacting 80-90% of organic traffic

Categories: Metrics understanding / Comments: 2

As you know, Google’s removal of keyword data from a visitor’s search history caused havoc for digital marketers. Beginning Oct 2011, keywords used by organic visitors were stripped out of the referrer string that was previously passed onto the receiving site’s landing page by default. The result is that web analytics reports now contain the all encompassing “not provided” instead Read more

10 Micro Goals for Tracking Content Engagement

Categories: Metrics understanding / Comments: 0

Assuming you have no other "macro" drivers on your site - for example, no e-commerce facility, lead generation request from, store finder information, or advertisement click-throughs - how can you measure content engagement?Here is my list of 10 tangible goals:Show a snippet/summary first and then require a click to expand for more information Use ratings e.g. rate this page/article, did this Read more

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