Sayonara Universal Analytics
My first Google Analytics data point was 15th May 2005. In this post I look back at what Universal Analytics did for the industry, including my own career, where GA4 fits in (or not), and what I think the future holds.
My first Google Analytics data point was 15th May 2005. In this post I look back at what Universal Analytics did for the industry, including my own career, where GA4 fits in (or not), and what I think the future holds.
In theory, the Google Consent Mode is a great idea - it natively builds in consent control into your data collection set up. But there is a considerable flaw in Google's approach that in my view breaks privacy laws.
With the recent “Austrian ruling” sending shockwaves around the online world, whats actually changed with GDPR Law? As a data manager, what do you need to know, and what are the implications for your data strategy?
To me, privacy is a human right. It is not a commodity and exists whether data is collected about me or not.
Data protection only exists if data has been collected. As data is a commodity, it requires regulation to avoid abuse. Hence, data protection.
I have been advising organisations on consent for some time. This whitepaper formalises my thinking and is supported with legal expertise from Axel Tandberg – a senior advisor and data protection expert at LegalWorks.se.
Getting a website’s privacy and consent process done right is difficult. In fact, my research shows 98% of websites get consent wrong! In this post I go through all the things you need to be aware of in order to understand what needs to be done.
Cross domain tracking has always been difficult to get right in Google Analytics - and it still remains a challenge. This audit guide will help you get on top of it.
Excluding internal (i.e. your staff visits) from Google Analytics is an interesting challenge - it’s not as straightforward as you think. This is because there is no obvious way to identify a staff visit. Hence this detailed post showing a possible alternative.
Part of my job involves the audit of Google Analytics setups in order to establish the quality of the data collected. This video story brings together some of the extraordinary findings of this work. It's a study of 75 enterprise websites using Google Analytics.