by Brian Clifton | Jul 1, 2026 | GDPR & Privacy, Research
In my latest research collaboration with Piwik PRO, we found that 73% of major US healthcare websites continue to run advertising trackers even when visitors have explicitly opted out of data sharing. That raised an obvious question: Why is this still happening? After...
by Brian Clifton | Jun 15, 2026 | GDPR & Privacy, Research
What Happens After You Click “Reject All” on Pharmacy Websites? Healthcare organisations are entrusted with some of the most sensitive information people can share. Whether researching medication, managing a chronic condition, or seeking advice on mental health,...
by Brian Clifton | Mar 14, 2026 | GDPR & Privacy, Most Popular, Research
Over the past few years, regulators in both Europe and the United States have made one thing increasingly clear: websites must honour a user’s decision to reject tracking. Authorities have not only issued guidance—they have begun imposing significant penalties. Under...