Successful Analytics by Brian Clifton

Hello – I’m Brian Clifton, the author of four Google Analytics books on the subject of collecting good quality data in order for you to measure success, co-founder of Verified Data, and Director of Analytics at Search Integration. My career in digital started way back in 1997 – developing and marketing websites and analytics rapidly fell into my sphere of interest. In 2005 I was hired as the first Head of Web Analytics for Google EMEA and within a month I was helping launch Google Analytics onto the world – scary and amazing times!
I am British and spent the first 40 years of my life in the UK. However, I am now settled in the wonderful country of Sweden – när jag bor med min familj och jobba.
Things you will find on my site
I love to explain how to get good data quality. That is, combining data accuracy with data governance – so that decisions can be made in confidence and with the trust of your users/customers. Mostly I write about advanced Google Analytics and GTM setups, metrics understanding, GDPR and online privacy. The purpose is to educate in an actionable way.
Looking for a keynote speaker, or wish to hire Brian…?
If you are an organisation wishing to hire me and my team, please view the Contact page. I am based in Sweden and advise organisations in Europe as well as North America.
Interested in my latest project…?
Over the past 5 years, myself and the team have built Verified Data software – a forensic Google Analytics data auditing tool with an emphasis on data accuracy and data governance – visit verified-data.com.