If you have an interest in measuring the success of your web site and you have heard of Google Analytics, then this book and the supporting website are aimed at you.
The next step, explaining how to exploit analytics for business success Professor Ingemar Cox, University College, London
A must-read for managers and others working directly or indirectly with web analytics Peter Munk, LEGO Group
Above all, this book focuses on moving from data and analysis into insight and business value. Ashley Friedlein, Econsultancy
Here’s your opportunity to address the real issue of why your analytics isn’t delivering the results you expected Stephane Hamel, Cardinal Path
Exceptionally good at explaining the important things. Full of powerful tips that are invaluable when you are communicating at the board level. Sofie Westlake, Red Gate Software