The next step, explaining how to exploit analytics for business success Professor Ingemar Cox, University College, London
A must-read for managers and others working directly or indirectly with web analytics Peter Munk, LEGO Group
Above all, this book focuses on moving from data and analysis into insight and business value. Ashley Friedlein, Econsultancy
Your opportunity to address the real issue of why your analytics isn’t delivering the results you expected Stephane Hamel, Cardinal Path
Exceptionally good at explaining the important things. Full of powerful tips invaluable when you communicate at board level Sofie Westlake, Red Gate Software
I began skimming through this book and got sucked right in! John Devoy, San Francisco University
I started this book at the beginning of a long haul flight and didn't put it down until I finished it... Matt Trimmer, iVantage
As an experience consultant myself, I found this a great complement to my training sessions Doug Hall, Conversionworks
Change the way your organisation perceives Google Analytics...
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