Successful Analytics by Brian Clifton

The next step, explaining how to exploit analytics for business success Professor Ingemar Cox, University College, London

A must-read for managers and others working directly or indirectly with web analytics Peter Munk, LEGO Group

Above all, this book focuses on moving from data and analysis into insight and business value. Ashley Friedlein, Econsultancy

Your opportunity to address the real issue of why your analytics isn’t delivering the results you expected Stephane Hamel, Cardinal Path

Exceptionally good at explaining the important things. Full of powerful tips invaluable when you communicate at board level Sofie Westlake, Red Gate Software

I began skimming through this book and got sucked right in! John Devoy, San Francisco University

I started this book at the beginning of a long haul flight and didn't put it down until I finished it... Matt Trimmer, iVantage

As an experience consultant myself, I found this a great complement to my training sessions Doug Hall, Conversionworks

Measuring Success

Change the way your organisation perceives Google Analytics...

Buy the printed version or e-book

E-book Only

You can find more about my latest book, Successful Analytics, or go straight to the shop to purchase it. Otherwise…

Things you will find on this site

My input: I love to talk about data – and more importantly the decisions you can make in confidence because of it. Making important decisions that cost money is like gambling, except with good quality data the odds are stacked in my favour. My thoughts and experiences are written here at Noise or Music? – the Insights Blog (Btw, I don’t gamble!).

Read the Insights blog…

Research: Take part in my research surveys. All surveys are anonymous and short & sweet. The results will always be publicly shown:

Got a question? I setup the LinkedIn Group in 2008 as an open forum for members to post their own thoughts and questions. With over 3000 members, the modus operandi is to be the place to discuss advanced issues with people at a similar knowledge level and approach. I regularly contribute. You don’t have to have read my books, but it helps!

Join the LinkedIn group…

Hiring Brian, or working with me…
If you are an organisation wishing to hire me and my team, or a person wishing to work with me, please view my company website at I am based in Sweden and work across Europe.
Share Button


About Brian

Brian Clifton is a measurement strategist, advisor and renowned practitioner of website performance optimisation.

Recognised internationally as a Google Analytics expert, his books are used by students and professionals world-wide.


© Brian Clifton 2020
Best practice privacy statement