As a great friend and mentor to me once said, “Advanced web metrics is about doing the basics very well and applying it in a clever way.”
I wish I had thought of that phrase! It epitomises everything about my approach to Google Analytics and my books. I am a PhD scientist, though my aim is to simplify the process of gaining insights from your data. To date, I have written four books on the subject and sold over 100,000 copies worldwide and in many languages. The latest is Successful Analytics.
If you have read one of my books, please leave a review via comment here.
– Gain Business Insights By Managing Google Analytics
ISBN: 978-1910591000; 336 pages; Full colour; Paperback; Published January 2015
As the title suggests, my latest book details how to be successful with Google Analytics in your organisation…
Because there’s nothing worse than a great analysis of bad data, the book has a strong focus on Data Quality, and I detail the process of how to audit your Google Analytics data without looking at code. With clean data coming in, the emphasis switches to building KPIs and dashboards, with a chapter dedicated to real-world case studies via story telling!
For data managers who need to get up-to-speed on key areas, there are chapters to help you build your internal measurement process; jumpstart guides for understanding key features and tracking methodologies; help with understanding your data responsibilities for best practice and EU privacy laws; and helpful advice on building your team.
- You can purchase the ebook from the usual app stores, including Kindle (the printed version is now sold out).
- Checkout unsolicited reader reviews on this site (the comments of this page), or from Amazon purchasers.
- PDFs – read the Introduction or get the detailed version of the Table of Contents.
This short video is from Rene Nijhuis who interviewed me at the iProspect offices. His question: “Why do you write books?”
Advanced Web Metrics with Google Analytics
Three editions (2008, 2010, 2012)
AWM was a huge success for me (sales greater than all other GA books combined!) and it was translated into 5 languages. They are technical and advanced guides aimed at deep-dive practitioners. That is, for digital marketers and analysts to understand the detail of Google Analytics. I would describe it as a hands-on manual of techniques and methodologies to solve real-world website problems using data.
Please note the content is now out of date (covers only “classic” ga.js analytics). The last version was published in 2012 and although the principals and approach remain very relevant, specific technicalities and features of GA have moved on – including “universal analytics” and GTM.
Reviews and feedback for Advanced Web Metrics with Google Analytics are both humbling and very rewarding – its why I continue to write! So if you have read one of my books please add a review here using the comments section.
Fantastic book for academia and professionals, 8 April 2012
By Nigel Bradley Bierman (University of Westminster, UK)
Must Read for Online Marketing Professionals, March 29, 2012
By Ken M (Colorado, USA)
The best edition yet – worth every penny!, May 16, 2012
By Adrian Speyer (Canada)
Looking for the AWM book errata?
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Over the past 4 years, myself and the team have built Verified Data - a forensic Google Analytics data auditing tool with an emphasis on data accuracy and data governance – visit verified-data.com.