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Category: Google Analytics and GTM

Data Visualisation: Black+White versus Colour

Categories: Google Analytics and GTM / Comments: 1

Would you buy a data book printed in colour if its price was higher...? My challenge: As with viewing any information containing charts, tables, diagrams etc. reading content in COLOUR is very important to me, more so than the purchase price. Hence, why the book Successful Analytics was in colour - by necessity it uses better quality paper and hopefully by Read more

NEW: Google Analytics Now Removing Personal Data

Categories: Google Analytics and GTM, Privacy and Accuracy / Comments: 2

Google Analytics is now automatically removing personal info from collected data. So far only for query term "email". I regularly audit and test accounts for PII and found this today: Google Analytics is automatically replacing email addresses it finds in your reports with the text "obfuscated" - in real time. At present it seems only to work when sent as a value in Read more

The New Google Analytics 360 Suite – A Game Changer for the Enterprise…?

Categories: Google Analytics and GTM / Comments: 11

There was a major announcement from Google today (15-March) - a new group of products, called the Google Analytics 360 Suite, is about to be launched. This is a suite of six (6) products - four of them are new, two are rebrands. These are my initial thoughts on whats hot about this and what you need to know...   The New Analytics Products: Google Optimize 360 (beta). This website Read more

Google Analytics is 10 years old – What’s changed?

Categories: Google Analytics and GTM / Comments: 11

Google Analytics launched on the 14th November 2005 - the result of acquiring a company called Urchin Software. It was a momentous day for two reasons: Google had entered the analytics space with a bang - releasing the first enterprise analytics product for FREE (unheard of then!). I was 5 weeks into my new job as Head of Web Analytics for Google Europe. Clearly with such disruption, not everyone Read more

The Best Google Analytics Tools & Addons

Categories: Google Analytics and GTM, Implementation Fundamentals / Comments: 14

These are the 10 best tools (aka add-ons) I use when working with Google Analytics and Google Tag Manager. I have not attempted to list all possible tools - as there are now hundreds available. Rather, these focus on helping you get on top of, and maintaining, your data quality. I use all of them regularly. Just follow the links to download/obtain them. All are free to use. Tools are Read more

New Google Analytics book launched: Successful Analytics

Categories: Google Analytics and GTM, Metrics understanding / Comments: 4

The new book is launched - Successful Analytics: Gain Business Insights by Managing Google Analytics. The link takes you to the buy page for  the print addition. You can also purchase via Amazon and other stores (both print and ebook versions). Why this book is different What is unique to digital analytics, is that the data collected in not just about your customers - Read more

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