Noise or Music
In theory, the Google Consent Mode is a great idea - it natively builds in consent control into your data collection set up. But there is a considerable flaw in Google's approach that in my view breaks privacy laws.
With the recent “Austrian ruling” sending shockwaves around the online world, whats actually changed with GDPR Law? As a data manager, what do you need to know, and what are the implications for your data strategy?
To me, privacy is a human right. It is not a commodity and exists whether data is collected about me or not.
Data protection only exists if data has been collected. As data is a commodity, it requires regulation to avoid abuse. Hence, data protection.