Noise or Music
Why I Am Joining the Piwik PRO Advisory Board
In my role, I will be advising the leadership team with their long term strategic development. It comes at a pivotal time in our industry, with so much at stake - user concerns about privacy, adtech regulation, the demise of 3rd-party cookies, and the switch-off of Universal Analytics.
Sayonara Universal Analytics
My first Google Analytics data point was 15th May 2005. In this post I look back at what Universal Analytics did for the industry, including my own career, where GA4 fits in (or not), and what I think the future holds.
11 years ago and a guy called Max Schrems
11 years ago a guy called Max Schrems burst on to the scene. I thought then "At last, online privacy will be taken seriously. The industry I have worked in is at a tipping point"...
EU Google Analytics Alternatives – #2 Jigsaws and Device Fingerprints
In my first post on this subject I wrote about the potential alternatives to Google Analytics - motivated by the Schrems II rulings that started...
EU Google Analytics Alternatives – #1 Private Clouds
Like most data professionals in the EU, I have been looking at alternatives to Google Analytics that have "better" privacy compliance. The...
What’s Wrong With The NOYB Approach?
The featured image ^^above^^ is from a recent post by NOYB. In general I support the efforts of NOYB i.e. Max Schrems et al. That is, consent...
Consent Mode – Why you should not use it
In theory, the Google Consent Mode is a great idea - it natively builds in consent control into your data collection set up. But there is a considerable flaw in Google's approach that in my view breaks privacy laws.
Google Analytics & GDPR/Schrems Rulings
With the recent “Austrian ruling” sending shockwaves around the online world, whats actually changed with GDPR Law? As a data manager, what do you need to know, and what are the implications for your data strategy?
Data Protection or Data Privacy?
To me, privacy is a human right. It is not a commodity and exists whether data is collected about me or not.
Data protection only exists if data has been collected. As data is a commodity, it requires regulation to avoid abuse. Hence, data protection.