This website uses Google Analytics to help analyse how visitors use this site. Google Analytics uses “cookies”, which are small text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. Note the deliberate emphasis of anonymous, as no personally identifiable information is collected about you unless you explicitly submit that information on this website.
The anonymous information generated by Google Analytics cookies about your use of this website is transmitted to Google. This information is processed to compile statistical reports on website activity for this site only. I use these reports to evaluate aggregate visitor usage so that I can optimise the content, and its marketing, to better meet your needs. This is essential for me to operate this website as a free to use service.
In summary, your anonymity is safe. That is my personal commitment to you as a valued reader. For more information, see my posts about online privacy best practice.
Update Dec-2015: I am experimenting with demographic reports in GA, as well as re-marketing the book to visitors on other websites. This means 3rd-party cookies are now set, instead of the default Google Analytics 1st-party cookie. All information is still anonymous, but a 3rd-party means that your anonymous information is shared with other websites that Google has a advertising relationship with.
When Personal Information is Submitted
I will not link, or seek to link, any data gathered from this site with any personally identifiable information from any source, unless you explicitly submit that information. If you have registered for the Pro Lounge, submitted a blog comment or asked to be notified of updates, I request your name and email address and potentially other non-specific demographic information. For example, your language preference, gender and location.
I do this firstly to ensure you are not a robot or spammer, and secondly because the more information I have on actual people (as opposed to cookies), the better I can understand what content is of interest to readers. If you wish your personal information to be removed from this site, simply contact me at brian @ Advanced-Web-Metrics.com and I will do this at the earliest opportunity. Note, that in removing your personal details, all your associated content is deleted – such as blog comments you have made.
3rd Party Tracking
If you have read my posts on privacy and accuracy best practice, you will know my position on 3rd party tracking – essentially I do not agree with it. That said, embedded content from other providers may track your interaction with my content. For example, if I embed a video form YouTube, Google will track your interaction. Similarly a click on a social “share” button will result in a third party tracking that activity – such as LinkedIn, Twitter etc. Unfortunately, there is no way around this if you wish to share content socially or interact with content I have embedded from a 3rd-party.
My advice – set your browser to always block 3rd-party cookies. Content will still work, but no visitor data will be sent sent to a 3rd-party.
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Launched January 2015, the latest book is Successful Analytics. Its a manager's guide to gettings things done right, understanding the process and getting results.