This website uses Google Analytics to help analyse how visitors use this site – you can read more about how Google uses information from sites. Google Analytics uses “cookies”, which are small text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. Note the deliberate emphasis of anonymous, as no personally identifiable information is collected about you unless you explicitly submit that information on this website.
I use Google Analytics and Piwik Pro reports to evaluate aggregate visitor usage so that we can optimise the content, and its marketing, to better meet your needs. This is essential for us to operate this website as a free to use service. Your IP address is anonymised (by removing the last octet before it hits the GA reports) and this site has disabled Google’s FLoC approach to data aggregation. In summary, your anonymity is safe. That is my commitment to you as a valued user.
Examples of anonymous tracking data collected on this website:
- The page view you visit and how you arrived/navigated to that page.
- An embedded video clip from YouTube will send interaction data, such as the play click and the percent of video watched, to our Google Analytics account and YouTube.
- Similarly a click on a social “share” button sends data to our Google Analytics account and potentially to a third party tracking – for example LinkedIn, Twitter etc.
If you submit personal information
I will not link, or seek to link, any data gathered from the domain(s) of brianclifton.com with any personally identifiable information from any source, unless you explicitly submit that information. If you wish your submitted personal information to be removed from this site, simply contact me at brian @ advanced-web-metrics.com and I will do this at the earliest opportunity.
A Note on 3rd Party Tracking
If you have read my posts on privacy and accuracy best practice, you will know my position on 3rd party tracking – essentially I do not agree with it. That said, it is ubiquitous online and embedded content from other providers may track your interaction with my content. For example, if I embed a video from YouTube, Google will track your interaction. Similarly a click on a social “share” button will result in a third party tracking that activity – such as LinkedIn, Twitter etc. Unfortunately, there is no way around this if you wish to share content socially or interact with content I have embedded from a 3rd-party.
My advice – set your browser to always block 3rd-party cookies. Content will still work, but no visitor data will be sent sent to a 3rd-party.