Noise or Music
Data Protection or Data Privacy?
To me, privacy is a human right. It is not a commodity and exists whether data is collected about me or not.
Data protection only exists if data has been collected. As data is a commodity, it requires regulation to avoid abuse. Hence, data protection.
Cookie Consent Banner Requirements – and how to optimise your opt-in rate
I have been advising organisations on consent for some time. This whitepaper formalises my thinking and is supported with legal expertise from Axel Tandberg – a senior advisor and data protection expert at LegalWorks.se.
How to Get Cookie Consent Right (98% don’t!)
Getting a website’s privacy and consent process done right is difficult. In fact, my research shows 98% of websites get consent wrong! In this post I go through all the things you need to be aware of in order to understand what needs to be done.
How to Verify Your Cross Domain Tracking Setup
Cross domain tracking has always been difficult to get right in Google Analytics - and it still remains a challenge. This audit guide will help you get on top of it.
Data-Driven or Data-Informed?
An interesting discussion was developing on LinkedIn by a fellow data author Brent Dykes: Data-Driven vs. Data-Informed, and I wanted to contribute to it here also. A more philosophical post from me.
How do I exclude internal traffic in Google Analytics?
Excluding internal (i.e. your staff visits) from Google Analytics is an interesting challenge - it’s not as straightforward as you think. This is because there is no obvious way to identify a staff visit. Hence this detailed post showing a possible alternative.
Why you Should Avoid Tracking Scroll Depth
Since GTM introduced an automatic way of tracking scroll depth in Google Analytics, there has been a proliferation of this tracking. In this post I explain why you should avoid such "noise" and avoid the cost implications.
Definitions & Myths on “Good” Cookies
According to the ICO: analytics is not defined as necessary or covered under legitimate interest. That means the vast majority of websites are breaking the law! But how seriously do we need to take this?
The Best Google Analytics Tools & Addons
These are my best tools, or "add-ons" I use when working with Google Analytics and Google Tag Manager. They focus on helping you get you get on top of and maintaining your data quality.