by Brian Clifton | Mar 14, 2026 | GDPR & Privacy, Most Popular
Over the past few years, regulators in both Europe and the United States have made one thing increasingly clear: websites must honour a user’s decision to reject tracking. Authorities have not only issued guidance—they have begun imposing significant penalties. Under...
by Brian Clifton | Dec 10, 2025 | GDPR & Privacy
As we head into another year of rapid change in the data and analytics landscape, I have two predictions that I believe will significantly reshape our industry. They focus on developments in the United States and the European Union, and both centre on the accelerating...
by Brian Clifton | Nov 7, 2025 | GTM & GA
Next week marks the twentieth anniversary of Google Analytics. That is quite something to write. Having been directly involved in its early journey — from introducing Google Analytics to Europe as Google’s Head of Web Analytics for EMEA, to helping hundreds of...
by Brian Clifton | Oct 20, 2025 | GDPR & Privacy, Most Popular
Two years ago, I told my friend Piotr Korzeniowski that consent banners would disappear within five years. As the CEO of a Consent Management Platform he obviously disagreed. My prediction still has three years left, but I am more convinced than ever that their days...
by Brian Clifton | Sep 20, 2025 | GDPR & Privacy
Privacy compliance isn’t difficult to grasp in theory: collect only what you need, be transparent, and give users control. Yet for those charged with actually implementing privacy programs, the day-to-day reality is far more complex. A Moving Target of Regulations As...