by Brian Clifton | Jul 1, 2026 | GDPR & Privacy, Research
In my latest research collaboration with Piwik PRO, we found that 73% of major US healthcare websites continue to run advertising trackers even when visitors have explicitly opted out of data sharing. That raised an obvious question: Why is this still happening? After...
by Brian Clifton | Jun 15, 2026 | GDPR & Privacy, Research
What Happens After You Click “Reject All” on Pharmacy Websites? Healthcare organisations are entrusted with some of the most sensitive information people can share. Whether researching medication, managing a chronic condition, or seeking advice on mental health,...
by Brian Clifton | Mar 14, 2026 | GDPR & Privacy, Most Popular, Research
Over the past few years, regulators in both Europe and the United States have made one thing increasingly clear: websites must honour a user’s decision to reject tracking. Authorities have not only issued guidance—they have begun imposing significant penalties. Under...
by Brian Clifton | Dec 10, 2025 | GDPR & Privacy
As we head into another year of rapid change in the data and analytics landscape, I have two predictions that I believe will significantly reshape our industry. They focus on developments in the United States and the European Union, and both centre on the accelerating...
by Brian Clifton | Nov 7, 2025 | GTM & GA
Next week marks the twentieth anniversary of Google Analytics. That is quite something to write. Having been directly involved in its early journey — from introducing Google Analytics to Europe as Google’s Head of Web Analytics for EMEA, to helping hundreds of...