by Brian Clifton | Feb 26, 2024 | GDPR & Privacy, Metrics Understanding
Google are pushing hard for website owners to adopt Enhanced Conversions – also referred to as “user-provided data” or “hashed first-party data”. Its part of the Google Privacy Sandbox initiative – their way of mitigating the loss...
by Brian Clifton | Jul 5, 2023 | GDPR & Privacy, Piwik Pro
In summary, I am very happy to announce that I will be accepting a role on the Piwik PRO Advisory Board. Essentially, I will advise the leadership team with their long term strategic development of Piwik PRO. It comes at a pivotal time in our industry, with so much at...
by Brian Clifton | Jul 2, 2023 | GTM & GA, Most Popular
My first Google Analytics data point was 15th May 2005 for UA-20024. If you are of a certain age, that may sound off because GA did not launch until 14th Nov that year. Essentially, this was my Urchin software account that was migrated to GA in those early days of the...
by Brian Clifton | Feb 6, 2023 | GDPR & Privacy
11 years ago a guy called Max Schrems burst on to the scene (NYT article). I thought then “At last, online privacy will be taken seriously. The industry I have worked in is at a tipping point” – but, nothing really changed. 2013 – Ed Snowden...
by Brian Clifton | Nov 8, 2022 | GDPR & Privacy, Piwik Pro
In my first post on this subject I wrote about the potential alternatives to Google Analytics – motivated by the Schrems II rulings that started appearing earlier in 2022 – see article for a summary of Schrems II implications. During that search for a...