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Data Visualisation: Black+White versus Colour

Categories: GA & GTM / Comments: 3

Would you buy a data book printed in colour if its price was higher…?

Would you be willing to pay more for a colour book?

My challenge: As with viewing any information containing charts, tables, diagrams etc. reading content in COLOUR is very important to me, more so than the purchase price. Hence, why the book Successful Analytics was in colour – by necessity it uses better quality paper and hopefully by using colour, the points are clearer as well as easier to remember. However colour printing is expensive – it always was, but literally 2x more expensive these days. Do you share my view, or is price more important to your purchase decision?

Please give your feedback using the poll – it will help me to decide what to do with the next version of Successful Analytics.

If Successful Analytics 2nd Ed in black+white = $25 but colour = $45, which one would you buy?

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Comments (most recent first)

  1. Stephan says:

    Hi Brian,

    I have a few of your books and dont mind the price because of the quality content.

    When can we expect the new edition?

    • Thanks Stephan – your feedback made my day 😃

      I am hoping to start planning 2nd edition before the end of this year. Launching is holding me back though…

  2. Adrian says:

    My company doesn’t pay but I prefer color

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