Noise or Music?
Google Analytics & GDPR/Schrems Rulings
With the recent “Austrian ruling” sending shockwaves around the online world, whats actually changed with GDPR Law? As a data manager, what do you need to know, and what are the implications for your data strategy?
Data Protection or Data Privacy?
To me, privacy is a human right. It is not a commodity and exists whether data is collected about me or not.
Data protection only exists if data has been collected. As data is a commodity, it requires regulation to avoid abuse. Hence, data protection.
Cookie Consent Banner Requirements – and how to optimise your opt-in rate
I have been advising organisations on consent for some time. This whitepaper formalises my thinking and is supported with legal expertise from Axel Tandberg – a senior advisor and data protection expert at LegalWorks.se.
How to Get Cookie Consent Right (98% don’t!)
Getting a website’s privacy and consent process done right is difficult. In fact, my research shows 98% of websites get consent wrong! In this post I go through all the things you need to be aware of in order to understand what needs to be done.
How to Verify Your Cross Domain Tracking Setup
Cross domain tracking has always been difficult to get right in Google Analytics - and it still remains a challenge. This audit guide will help you get on top of it.
Data-Driven or Data-Informed?
An interesting discussion was developing on LinkedIn by a fellow data author Brent Dykes: Data-Driven vs. Data-Informed, and I wanted to contribute to it here also. A more philosophical post from me.
Why you Should Avoid Tracking Scroll Depth
Since GTM introduced an automatic way of tracking scroll depth in Google Analytics, there has been a proliferation of this tracking. In this post I explain why you should avoid such "noise" and avoid the cost implications.
Definitions & Myths on “Good” Cookies
According to the ICO: analytics is not defined as necessary or covered under legitimate interest. That means the vast majority of websites are breaking the law! But how seriously do we need to take this?
Analytics Predictions 2019
Now and then I tease myself by trying to predict the future, and so in preparation for this years' attempt I found myself reading the recent Forrester Prediction 2019: Business Insights report.