by Brian Clifton | Jul 16, 2020 | GTM & GA, Setup Accuracy
The setup of cross domain tracking has always been difficult to get right in Google Analytics – and it still remains a challenge as Simo Ahava’s excellent post on this explains (a must read on this topic btw). The steps to check your setup are...
by Brian Clifton | Nov 7, 2019 | Setup Accuracy
Excluding or filtering internal i.e. staff visits from Google Analytics is an interesting challenge as it’s not as straightforward as you may first think. This is because there is no obvious way to identify a staff visitor… Hence this detailed post showing...
by Brian Clifton | Aug 27, 2019 | Data Understanding, GTM & GA, Setup Accuracy
Since GTM introduced an automatic way of tracking scroll depth in Google Analytics, there has been a proliferation of this tracking. In this post I explain why you should avoid such “noise”, avoid the cost implications (would you pay $1000/month for this?)...
by Brian Clifton | Feb 8, 2019 | Setup Accuracy
These are my best tools, or “add-ons” I use when working with Google Analytics and Google Tag Manager. They focus on helping you get you get on top of and maintaining your data quality. I use all of them regularly (listed in no specific order). Updated...
by Brian Clifton | Sep 7, 2017 | GDPR & Privacy, GTM & GA, Setup Accuracy
This is my PII extension to the initial post by the excellent Simo Ahava (his post: Remove PII From Google Analytics Hits). Essentially, I had been looking for a way to block Personally Identifiable Information (PII) hits at the collection level i.e. using GTM, before...
by Brian Clifton | Sep 1, 2016 | GDPR & Privacy, GTM & GA, Setup Accuracy
Google Analytics is now automatically removing personal info from collected data. So far only for query term “email”. I regularly audit and test accounts for PII and found this today: Google Analytics is automatically replacing email addresses it finds in...