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Category: Setup Accuracy

Google Analytics Accuracy – Comparing Google Analytics, Yahoo Web Analytics and Nielsen SiteCensus

Categories: GDPR & Privacy, Metrics Understanding, Setup Accuracy / Comments: 16

          Last year I wrote an whitepaper on web analytics accuracy. The intention of this was to be a reference guide to all the accuracy issues that on-site web measurement tools face, and how you can mitigate the error bars. Apart from updating the article recently, I wanted to illustrate how close (or not) different vendor tools on Read more

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