by Brian Clifton | Oct 27, 2015 | GTM & GA, Setup Accuracy
Let’s face it, free is a great price point and the free version of Google Analytics is a great product. In fact, there are numerous multi-nationals using Google Analytics – not because they can’t afford a paid-for tool, but simply because is it good....
by Brian Clifton | Sep 16, 2015 | GTM & GA, Setup Accuracy
The saying goes, an image is worth a 1000 words, and mine sparked an interesting conversation on Google+ between myself and two of the industry’s respected minds – Simo Ahava and Stephane Hamel. Essentially, I was asked by Simo to back up my numbers...
by Brian Clifton | Aug 20, 2013 | Data Understanding, GTM & GA, Setup Accuracy
Here’s the problem… The default Return on Investment (ROI) displayed by Google Analytics is misleading for two reasons. Issue 1: Google Analytics combines revenue from your transactions and goals. That can lead to double counting, if for example, an add-to-cart...
by Brian Clifton | Aug 15, 2013 | Data Understanding, GTM & GA, Setup Accuracy
Avinash Kaushik is a great measurement thought provoker (up there with the likes of Tufte imho), all-round nice guy, and friend of mine. I always come away from his posts feeling challenged and stimulated – quite a feat to achieve for your peers in a niche...
by Brian Clifton | Feb 15, 2013 | Data Understanding, Setup Accuracy
When speaking at events I am sometimes accused (light heartedly) of drinking too much of the Google Coolade – meaning I endorse the good parts and skip/skim the pitfalls. However this post is a criticism of Google for what I consider to be a flawed thinking with...
by Brian Clifton | May 10, 2011 | GTM & GA, Setup Accuracy, xPlugins & Hacks - Deprecated!
Following my previous post in this two-part serties, I show you how to overcome two limitations of Google Analytics: This post – Automatic tracking of file downloads and outbound links Last post – Improve your SEO tracking in Google Analytics...