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What is a GAAC? Google Analytics Authorised Consultants are experts in the field of web analytics with proven backgrounds and a high reputation....

Some background information... Often web analytics data can be extremely revealing - I have seen conversion rates increase ten fold as a result...

So the new generation of Google Analytics is released. Though still in beta, its a significant milestone and one that marks a new phase - Phase...

As Jim Sterne completed the second and last leg of his European tour I attended eMetrics Dusseldorf last week. My German is a tad limited to say...

Last week on April 5th, Google launched Website Optimiser, a free multivariate testing tool. I know it should be spelt Optimizer, but I just...

An important series of events for anyone interested in web analytics is Jim Sterne's eMetrics Summit. There are currently 4 of these per year...

At the Measuring Search Engine Marketing Success session, I had the pleasure of presenting along side Brian Donnahue (IQContent) and Nick Walsh...

Welcome to Avinash Kaushik who joins the Google Analytics team. Based at the Goopleplex in Mountain View, Avinash will "work with Google...

Today Gobal Strategies Inc. announced that they have been acquired by Neo@Ogilvy - the Ogilvy Group’s global digital and direct media company (a...

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