Noise or Music? - The Insights Blog aquired by Neo@Oglivy

Categories: Metrics understanding / Comments: 0

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Today Gobal Strategies Inc. announced that they have been acquired by Neo@Ogilvy – the Ogilvy Group’s global digital and direct media company (a subsidiary of WPP).

I have come to know Sara, Bill and Motoko (from GSI) quite well in recent months from presenting at the same events – for example, the ‘Converting Visitors into Customers‘ session at SES London. GSI is a pan-global search engine marketing company that has specific expertise in web analytics – “Missed Opportunity Matrix(TM)” and “Shelfspace reports” are common terminolgies from their presentations.

Congratulations to the GSI/Neo team!

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