Noise or Music
Is Google Like a Bank…?
I have heard the notion of Google being analogous to a bank for a number of years. Jim Sterne also referred to this bank analogy while we were discussing online privacy at SES London (2009). In this post I review that thinking.
How to Integrate your visitor data – both on and offline
This started off as a reply to a comment from Sara Andersson (of search-input.com) concerning my post about the accuracy limitations of web...
Accuracy Whitepaper for web analytics
This accuracy post is an extrapolation of Chapter 2 the book Advanced Web Metrics with Google Analytics, which led to a separate PDF accuracy...
Defining Transactions v Goal Conversions v Goal Completions
When viewing Google Analytics reports, I constantly need to remind myself of the difference between goals and conversions (may be its just me that gets confused..!). Whatever, I thought I would share my clarification.
Google Analytics backup – using Urchin
Keeping a local copy of your Google Analytics data can be very useful for your organisation. For example, for third party data audits,...
What is Urchin 5?
Urchin is the software company and technology that Google acquired in April 2005 that went on to become Google Analytics. Urchin software remains a product in its own right and is a downloadable software tool that runs on a local server.
What is the 4th thing to do when considering a web analytics implementation?
[This article is part of a series entitled: GA Implementation ABCs] So far what I have discussed in this series has been fairly straight forward...
Hosted v Software v Hybrid tools
My colleague Avinash recently presented at SES San Jose his thoughts on the current vendor space including: Visual Sciences, Omniture,...
What is the 3rd thing to do when considering a web analytics implementation?
[This article is part of a series entitled: GA Implementation ABCs] In Part I of this series, I discussed the importance of simply getting the...