Category: Urchin software specific
Categories: GA & GTM, Urchin software specific / Comments: 11
There are two Google products for web analytics - Urchin Software and Google Analytics. Which one should you choose? This article describes what criteria to use for deciding between the two and is a follow up to my recent article "What is Urchin 6".
As a general guide, Marketers prefer Google Analytics, IT departments prefer Urchin...
This statement is reflected
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Categories: Urchin software specific / Comments: 14
I often receive questions about Urchin - what it is (typically: Is it the commercial version of GA?) how it compares with Google Analytics, and how to choose between the two. This post, an abstract from the latest version of the book, explains what Urchin is, its relationship to Google Analytics and why, if at all, you need to
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Categories: GA & GTM, Urchin software specific / Comments: 18
Google Analytics has come along way since the acquisition of Urchin was announced in April 2005. In this article I wanted to summarise the achievements made to date and discuss my view as the future for the product.
A brief history of Urchin
Urchin analytics has been around for some time. In fact since 1997, Urchin software has been
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Categories: GA & GTM, Urchin software specific / Comments: 15
Keeping a local copy of your Google Analytics data can be very useful for your organisation. For example, for third party data audits, reprocessing data, troubleshooting purposes, and for viewing data longer than 25 months (Google's current data retention commitment). Having a local copy of the collected data allows you achieve all these and protects you from the accidental
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Categories: GA & GTM, Metrics Understanding, Urchin software specific / Comments: 9
Urchin is the software company and technology that Google acquired in April 2005 that went on to become Google Analytics. Urchin software remains a product in its own right and is a downloadable software tool that runs on a local server (Unix and Windows) providing web analytics reports by processing web server logfiles - including HYBRID logfiles -
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Categories: GA & GTM, Metrics Understanding, Urchin software specific / Comments: 7
My colleague Avinash recently presented at SES San Jose his thoughts on the current vendor space including: Visual Sciences, Omniture, IndexTools, Clicktracks, WebTrends and Google Analytics. As always, his talks are very engaging and thought provoking. For me though, one slide really stood out - the idea that a HYBRID web analytics tool can't hunt - you need
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Categories: Metrics Understanding, Urchin software specific / Comments: 1
Recently, the perception of ABCE's role for the web analytics industry appears to have become blurred. Hence I wanted to post some comments here - these were also posted on the Web Analytics Association's forum last month.
ABC ELECTRONIC is the trading name of Electronic Media Audits Ltd. To briefly summarise from their web site:
ABC ELECTRONIC is the
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