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Category: Urchin software specific

How to choose between Urchin or Google Analytics

Categories: Google Analytics and GTM, Urchin software specific / Comments: 11

There are two Google products for web analytics - Urchin Software and Google Analytics. Which one should you choose? This article describes what criteria to use for deciding between the two and is a follow up to my recent article "What is Urchin 6". As a general guide, Marketers prefer Google Analytics, IT departments prefer Urchin... This statement is reflected Read more

What is Urchin 6?

Categories: Urchin software specific / Comments: 14

I often receive questions about Urchin - what it is (typically: Is it the commercial version of GA?) how it compares with Google Analytics, and how to choose between the two. This post, an abstract from the latest version of the book, explains what Urchin is, its relationship to Google Analytics and why, if at all, you need to Read more

Google Analytics backup – using Urchin

Categories: Google Analytics and GTM, Urchin software specific / Comments: 15

Keeping a local copy of your Google Analytics data can be very useful for your organisation. For example, for third party data audits, reprocessing data, troubleshooting purposes, and for viewing data longer than 25 months (Google's current data retention commitment). Having a local copy of the collected data allows you achieve all these and protects you from the accidental Read more

Hosted v Software v Hybrid tools

Categories: Google Analytics and GTM, Metrics understanding, Urchin software specific / Comments: 7

My colleague Avinash recently presented at SES San Jose his thoughts on the current vendor space including: Visual Sciences, Omniture, IndexTools, Clicktracks, WebTrends and Google Analytics. As always, his talks are very engaging and thought provoking. For me though, one slide really stood out - the idea that a HYBRID web analytics tool can't hunt - you need Read more

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