What is Urchin 5?
Urchin is the software company and technology that Google acquired in April 2005 that went on to become Google Analytics. Urchin software remains a product in its own right and is a downloadable software tool that runs on a local server (Unix and Windows) providing web analytics reports by processing web server logfiles – including HYBRID logfiles – which are the most accurate.
Although not as feature rich as Google Analytics, Urchin is essentially the same technology that allows you to view historical data over any time period you have data for, as well as providing complimentary information not available in Google Analytics.
Data available in the latest Urchin beta release that Google Analytics does not have:
(click for screenshots – opens new window)
- Error page/Status code reports
- Bandwidth reports
- Login name reports – standard Apache .htaccess or any authentication that logs usernames in the logfile
- Visitor history report – tracking individual visitors (anonymously)
- Greater customisation – show as much or as little data as you want
- Data is stored locally on your server in a mysql database – allows for ad-hoc data queries
Reporting differences between Google Analytics and Urchin beta software:
- GA imports AdWords cost data with little fuss
Just just two tick boxes to click and the data is collected daily. For Urchin, this is a manual process
- The GA dashboard is fully customisable
With up to 12 different reports that can be changed and re-ordered on a per user basis. Urchin summary dashboards are fixed
- GA geographic overlay is best in class
With zoom and continent/subcontinent breakdown, this GA report is one of the best out there. Urchin geographic overlay is a little more basic (same as GA v1.0), though still very good
- GA is available in 25 languages, Urchin is available in 12
- GA has internal site search reports, Urchin does not
- GA has event tracking (beta), Urchin does not