by Brian Clifton | Feb 8, 2021 | GDPR & Privacy, Most Popular
Getting a website’s privacy and consent process done right is difficult. In fact, my research shows 98% of websites get consent wrong*. Apart from the myriad of privacy decisions required to be compliant for laws such as GDPR, there are still plenty of grey areas as...
by Brian Clifton | Nov 7, 2019 | GTM & GA, Most Popular
Excluding or filtering internal i.e. staff visits from Google Analytics is an interesting challenge as it’s not as straightforward as you may first think. This is because there is no obvious way to identify a staff visitor… Hence this detailed post showing...
by Brian Clifton | Aug 6, 2019 | GDPR & Privacy
The Information Commissioners Office (ICO) is the privacy watchdog in the UK. Recently they posted their interpretation: “Cookies – what does ‘good’ look like?” (ICOs original post now removed, though see this equivalent article). And it’s stark...
by Brian Clifton | Jun 19, 2018 | GDPR & Privacy, Metrics Understanding, Most Popular
Anonymize IP is the Google Analytics feature used to mask IP addresses of collected data. Universal Analytics collects and stores visitor IP addresses by default. These are used to provide geolocation information about your visitors – such as which city,...
by Brian Clifton | May 21, 2018 | GDPR & Privacy, Most Popular
In summary, GDPR law means that organisations need to keep records of all personal data, be able to prove that consent was given, show where data is going, what it’s being used for, and how it is being protected. And it applies to anyone processing data on EU...
by Brian Clifton | Apr 16, 2018 | GDPR & Privacy
I am going to assume you are aware of GDPR (who isn’t? And Facebook have successfully heightened the awareness in the US). You should also be aware that even though I work in the data industry, I have been a strong privacy advocate for many years now. I approach...
by Brian Clifton | Mar 6, 2013 | GDPR & Privacy, GTM & GA
Online privacy is a complex subject. Hence I use this slide to neatly sum up the issue by analogy. Essentially, to illustrate the different levels of privacy, I consider the scenario of an organisation wishing to understand (i.e. gather data on) the impact of traffic...
by Brian Clifton | Nov 28, 2012 | Metrics Understanding
Tag Management Systems Panel = 3 TMS users + 1 vendor. Tag Management Systems – in my opinion the next big thing for web measurement setup (i.e. 2013), but also for the web development industry in general – deploy the necessary tracking code and program...
by Brian Clifton | Oct 4, 2012 | GDPR & Privacy, GTM & GA
Following a recent period of renewed media debate about the legality of tracking website visitors with Google Analytics, Sara Andersson, founder of Search Integration AB and the blog No Ketchup, interviewed me about my opinions… You can also read the original...
by Brian Clifton | Sep 28, 2012 | GTM & GA, Metrics Understanding
I was recently interviewed by CMSWire. Apart from pointing you to the full article, I thought the questions, expertly posed by Siobhan Fagan, were particularly relevant: Do people collect data that is useless or unnecessary? How can a company decide which data to...