by Brian Clifton | Mar 14, 2022 | GDPR & Privacy, GTM & GA, Most Popular
In theory, the Google Consent Mode is a great idea – it natively builds in consent control into your data collection set up. But there is a considerable flaw in Google’s approach that in my view breaks privacy laws. That is, even when a visitor explicitly...
by Brian Clifton | Feb 18, 2022 | GDPR & Privacy, Most Popular
With the Jan 2022 “Austrian ruling” sending shockwaves around the online world, whats actually changed with GDPR Law? As a data manager, what do you need to know, and what are the implications for your data collection strategy? What’s New in GDPR...
by Brian Clifton | Oct 18, 2021 | GDPR & Privacy, Most Popular
What’s the difference between data privacy and data protection? They seem intuitively self explanatory, and yet if you think about it for a minute, they are quite complex to describe – they are both related and yet separate at the same time. Even if you...
by Brian Clifton | Jul 2, 2021 | GDPR & Privacy, Most Popular
I have written about gaining consent to track over many years, both here and on LinkedIn, and although most discussions are positive around my thinking and approach, detractors point to the fact I am not legal qualified, which is true. So this time I have formalised...
by Brian Clifton | Feb 8, 2021 | GDPR & Privacy, Most Popular
Getting a website’s privacy and consent process done right is difficult. In fact, my study shows 98% of websites get consent wrong*. Apart from the myriad of privacy decisions required to be compliant for laws such as GDPR, there are still plenty of grey areas as to...