by Brian Clifton | Apr 2, 2025 | Most Popular
I have been in the web/digital analytics industry pretty much from the beginning. Yet it still remains a highly dynamic and evolving industry that I keep learning from. Recently, Piwik Pro asked for me to review and summarise what has happened during that time, as...
by Brian Clifton | Nov 9, 2024 | GDPR & Privacy
Google et al are trying desperately to get advertisers to use Enhanced Conversions due to the deprecation of 3P cookies. Their entire business model literally depends on advertisers making this switch. Hence, I have played a small role in writing a help article on...
by Brian Clifton | Mar 8, 2024 | GDPR & Privacy, GTM & GA
In 2008 as I was walking out of the door at Google, I predicted the next big thing in web analytics was privacy. Of course I was wrong, but it did come eventually in the form of the GDPR. And thank God for that – the wild west of the intrusive surveillance...
by Brian Clifton | Feb 26, 2024 | Data Understanding, GDPR & Privacy
Google are pushing hard for website owners to adopt Enhanced Conversions – also referred to as “user-provided data” or “hashed first-party data”. Its part of the Google Privacy Sandbox initiative – their way of mitigating the loss...
by Brian Clifton | Jul 5, 2023 | GDPR & Privacy, Piwik Pro
I am very happy to announce that I have accepted the role as a founding member of the Piwik PRO Advisory Board. In this strategic, non-executive role I will advise the leadership team with their long term strategic development of Piwik PRO. It comes at a pivotal time...