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Category: Metrics Understanding

eMetrics London 2012 – Day 1 Thoughts

Categories: Metrics Understanding / Comments: 1

Speaking at eMetrics London this week. I have been to all of the London events (I think) since 2004 so its been interesting to see how things have changed over the years. Here's my thoughts: What's Out Talking about cookies i.e. deletion rates (thank God!) Feature wars - i.e. tool X has 10,000 "must have" features. Users know that size is not Read more

Google Analytics Limits – a reference guide

Categories: GA & GTM, Metrics Understanding / Comments: 37

Its good to know the limits of your Google Analytics implementation. All software has it limits and Google Analytics is no exception. From Google's viewpoint, setting boundaries and limits prevents errors and system overload, and it ensures that other users of the service are not affected by the processing of someone else’s data. For example, a website with a relatively Read more

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