My comment on the EU’s Omnibus revision – the proposed simplification of the many privacy laws in Europe.
R.I.P Cookie Banners: Your Annoying UX Is Almost Over
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How Many Pages to Audit for Privacy Compliance?
This new study shows 100-page audits uncover 90% of cookies & trackers. Learn how to optimise privacy audits without wasting time or budget.
25 Years of Digital Analytics
From Urchin and log files, to Universal Analytics, GA4 and everything in between. A four part interview series about the past, present and future of the industry. Professionally edited by the Piwik Pro team into easy to digest 5 minute videos.
Sayonara Universal Analytics
My first Google Analytics data point was 15th May 2005. In this post I look back at what Universal Analytics did for the industry, including my own career, where GA4 fits in (or not), and what I think the future holds.
Consent Mode – Why you should not use it
In theory, the Google Consent Mode is a great idea – it natively builds in consent control into your data collection set up. But there is a considerable flaw in Google’s approach that in my view breaks privacy laws.
Google Analytics & GDPR/Schrems Rulings
With the recent “Austrian ruling” sending shockwaves around the online world, whats actually changed with GDPR Law? As a data manager, what do you need to know, and what are the implications for your data strategy?
Data Protection or Data Privacy?
To me, privacy is a human right. It is not a commodity and exists whether data is collected about me or not.
Data protection only exists if data has been collected. As data is a commodity, it requires regulation to avoid abuse. Hence, data protection.
Cookie Consent Banner Requirements – and how to optimise your opt-in rate
I have been advising organisations on consent for some time. This whitepaper formalises my thinking and is supported with legal expertise from Axel Tandberg – a senior advisor and data protection expert at LegalWorks.se.
How to Get Cookie Consent Right (98% don’t!)
Getting a website’s privacy and consent process done right is difficult. In fact, my research shows 98% of websites get consent wrong! In this post I go through all the things you need to be aware of in order to understand what needs to be done.
Google Analytics Audit – An Enterprise Research Study
Part of my job involves the audit of Google Analytics setups in order to establish the quality of the data collected. This video story brings together some of the extraordinary findings of this work. It’s a study of 75 enterprise websites using Google Analytics.
Google Analytics Anonymize IP – An Impact Study
Universal Analytics collects and stores visitor IP addresses by default. These are used to provide geolocation information about your visitor – such as which city, country, continent visitors connect from. In the new GA4 however, no IP addresses are stored. That’s a big change in approach. In this post, I investigate what impact that will have on your data.
What Is PII versus Personal Data?
GDPR means that organisations need to keep records of all personal data, be able to prove that consent was given, show where data is going, what it’s being used for, and how it is being protected. But what defines personal data…? And how is PII different…?