The Best Google Analytics Add-Ons
These are the 10 best tools (aka add-ons) that have made a significant difference to how I work with Google Analytics. I have not attempted to list all possible add-ons that are available. Rather, ones that I have used in real-world situations that have helped me do my job. Regardless of your job role, all of these tools are straightforward to use – and FREE!
[ This post updated Aug-2015 ]
Official Google Chrome extension. Tag Assistant helps you troubleshoot installation of the Google Analytics Tracking Code (GATC), Google Tag Manager (GTM), and Adwords Conversion Tracking. Allows you to verify that you have installed the tags correctly on your page.
Official Google Chrome extension. Page Analytics allows you browse to any website you have GA access to, then overlay the GA data for that page. You can use Google Analytics’s date comparison and segmentation tools directly on the page metrics.
Turbo charges the stale data grid of Google Analytics with some very useful visualisation aides.
Regular expressions (regex) are used to match patterns within text. In Google Analytics, regular expressions are used for filtering—for both filtering within a report (table filter) and for creating separate report sets (View filters); For defining advanced segments; For configuring goal conversions and funnel steps. In other words, regular expressions are important!
Going beyond the basics things can rapidly appear complex to the uninitiated – because regular expression resemble algebra. Therefore, before attempting these, try my jumpstart regular expression tutorial first, then practice on your own with these websites:
This Greasemonkey script allows you to copy, delete, and export your chart annotations. Developed by Vincent Giersch.
This clever bookmarklet takes a statistical approach for comparing two e-commerce conversion rates and your overall goal conversion rate. The bookmarklet performs a z-test to show the confidence interval of two selected dimensions. This shows if the differences you observe are statistically significant. Developed by Michael Wittaker.
8. Web Developer Toolkit (Firefox addon and Chrome extn)
This add-on adds a menu bar to your browser with a whole range of useful features for anyone who has an interest in creating web pages. It has an excellent browser error console and DOM inspector as well as quick lookup tools for cookies, source code, and so forth. Developed by chrispederick.com.
Google already has a useful URL tool for building campaigns but it is a little cumbersome. This extension adds some very nice user friendly features such as: Loading the current web address automatically; Create and manage pre-configured sets of tags i.e. a template campaign url; Choose a template campaign as your default – great for fast editing of multiple landing page urls.