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Global Privacy Compliance: The Real Battle Is Internal
Privacy compliance isn’t difficult to grasp in theory: collect only what you need, be transparent, and give users control. Yet for those charged...
How Many Pages to Audit for Privacy Compliance?
This new study shows 100-page audits uncover 90% of cookies & trackers. Learn how to optimise privacy audits without wasting time or budget.
Piwik PRO Ends Freemium: My Take
Piwik Pro are sunsetting their free-to-learn analytics plan. I find myself with mixed feelings...
Schrems III – how likely is it and how to be prepared
The adoption of the Trans-Atlantic Data Privacy Framework (DPF) was a big deal back in July 2023. But with its predecessor agreements in tatters, is the DPF good enough to last? The new Trump Administration has certainly cast doubts.
25 Years of Digital Analytics
From Urchin and log files, to Universal Analytics, GA4 and everything in between. A four part interview series about the past, present and future of the industry. Professionally edited by the Piwik Pro team into easy to digest 5 minute videos.
The myth of Enhanced Conversions and Advanced Matching
Google et al are trying desperately to get advertisers to use Enhanced Conversions due to the deprecation of 3P cookies. My personal pov is that this approach is an even bigger invasion of privacy than before - I call it "cookies on steroids".
Is There a Future for Web Analytics?
In 2008 as I was walking out of the door at Google, I predicted the next big thing in web analytics was privacy. Of course I was wrong, but it did come eventually in the form of the GDPR. And thank God for that. The wild west surveillance economy was getting out of hand.
3P Cookies v Benign Data v Cookies on Steroids
Google are pushing hard for website owners to adopt Enhanced Conversions - also referred to as "hashed first-party data". This post outlines the implications of using this, its impact on customer trust, and the alternatives for data collection.
Why I Am Joining the Piwik PRO Advisory Board
In my role, I will be advising the leadership team with their long term strategic development. It comes at a pivotal time in our industry, with so much at stake - user concerns about privacy, adtech regulation, the demise of 3rd-party cookies, and the switch-off of Universal Analytics.