About Verified Data
Myself and a small dedicated team have built two commercial strength audit tools that are accessible to everyone. Verified Data ensures you keep on top of things BEFORE small problems become big issues. There is even a free account.
Google Analytics Audit Tool
The DATA Inspector tool audits your Google Analytics 4 data with our smart technology to verify your setup, data quality and collection of any personal data (PII).
Website Compliance Audit Tool
The PAGE Inspector tool forensically audits all tracking and marketing pixels loading on your pages, cookies set, and if these match your visitor’s consent choice.
From Chapter 4 of the book Successful Analytics
“Collecting your data”
Auditing since 2018
Building a tool to automate the entire process was initiated with the first release in September 2018. Since then, a lot of smart thinking and smart technology has gone into Verified Data. We integrate with Google’s powerful AI tool to detect personal data and the excellent Ghostery repository for detecting tracker and marketing pixels. Our cookie classifications is from our own proprietary database, for the simple reason I could not find any others that were good enough quality!
There are now over 1000 organisations and agencies using Verified Data. Follow its progress via the release notes.
