About Verified Data
Myself and a small dedicated team have built two commercial strength audit tools that are accessible to everyone. Verified Data ensures you keep on top of things BEFORE small problems become big issues. There is even a free account.
Google Analytics Audit Tool
The Verified ANALYTICS tool audits your Google Analytics 4 data with our smart technology to verify your setup, data quality and collection of any personal data (PII).
Website Privacy Compliance
The Verified CONSENT tool forensically crawls your site and audits all tracking pixels loaded and all cookies set by your pages, and assesses if these match your visitor’s consent choice.
From Chapter 4 of the book Successful Analytics
“Collecting your data”
Auditing since 2018
Building a tool to automate the entire process was initiated with the first release in September 2018. Since then, a lot of smart thinking and smart technology has gone into Verified Data, including AI-Powered PII detection.
There are now over 1000 organisations and agencies using Verified Data tools. Follow its progress via its Updates Blog.
