About Verified Data
Automated analytics and privacy audits you can trust
Verified Data helps organisations identify analytics errors and privacy risks before they cause damage to decisions, performance, or compliance.
The tools automate checks that are typically manual, inconsistent and easy to miss, giving you clear, defensible audit results in minutes.
Why Verified Data
Most analytics and privacy issues share the same problem: they are discovered too late. Verified Data exists to surface issues early by inspecting how your site actually behaves in production, not how it is supposed to work on paper.
The tools automatically detect:
- Google Analytics implementation errors
- Broken or unreliable GA4 tracking – including any personal identifiable data (PII)
- Cookie and pixel compliance risks – both GDPR and CCPA
- Data quality issues that undermine reporting
How it works
Verified ANALYTICS audits your Google Analytics 4 data with our smart technology to check for Personal (PII) data; Duplicate data; Missing data; Inaccurate data; Incorrect data.
Verified CONSENT forensically crawls your site simulating a real user — auditing trackers, cookies and consent signals at scale. Issues are flagged clearly, with evidence, so findings are easy to validate and act upon.
From Chapter 4 of the book Successful Analytics
“Collecting your data”
Used by analytics and privacy professionals worldwide
Over 1,000 organisations use Verified Data to support analytics audits, privacy reviews and ongoing data quality assurance.
Users consistently cite:
- Huge time savings versus manual audits
- Greater confidence in analytics data
- Peace of mind in their website’s privacy compliance
