Noise or Music
eMetrics London 2012 – Day 2 Thoughts
A busy day...
- Tag Management Systems (panel)
- Privacy Q&A with the UK data privacy authority
- Fiduciary...
eMetrics London 2012 – Day 1 Thoughts
I have been to all of the London events (I think) since 2004 so its been interesting to see how things have changed over the years. Here's my thoughts.
Where did you buy the book…? [poll]
A very quick poll to help me understand book sales. This is to help me understand how to approach future editions, the value of an ebook, and how updates can be managed.
The Future of Google Analytics – GA Summit 2012 [Infographic]
Google Analytics Limits – a reference guide
Its good to know the limits of your Google Analytics implementation. All software has it limits and Google Analytics is no exception. This list is Universal Analytics specific.
Privacy, Web Analytics, Google and Ketchup
Following a recent period of renewed media debate about the legality of tracking website visitors with Google Analytics, Sara Andersson, founder of Search Integration, interviewed me about my opinions and what the debate should really be about...
The Questions:
- Can you give me your thoughts on how Google look at this product and how they handle data internally?
- The latest discussions on Google Analytics being illegal and the fact that they propose that people should not use GA on their sites, what is your reaction to this? Are the concerns legitimate at ALL?
- The latest EU privacy law is trying to stop people from tracking individual information. What is your thoughts on this in relation to Google Analytics as a product?
- Why does Google Analytics get all the focus in the debate about privacy? Are there other services and tools that in your opinion, website owners should be aware of when it comes to tracking sensitive data?
- What can website owners do in order to clarify to their visitors how they handle data?
- Beyond looking at the concerns of website owners, what should the privacy debate be about?
What is the future direction of analytics?
I was recently interviewed by CMSWire. Apart from pointing you to the full article, I thought the questions, expertly posed by Siobhan Fagan, were very relevant. I particularly liked:
What do you see as the future direction of analytics?
I enjoy sticking my neck out on future predictions, so I reproduce my answer to this question here...
Google Analytics illegal to use – according to Norwegian Data Inspectorate
Not really! The eye catching headline form the following article is actually very misleading (I used Google translate). In fact, this is a classic example of poor/misleading journalism on this subject…
As I wrote in my last article on this subject: Google Analytics and the new EU privacy law #3, if you use Google Analytics to collect personal identifiable information (PII) without the explicit consent of each visitor, then yes you are breaking the privacy laws in each of the 27 EU member countries. That is the same with any tracking tool/methodology. It also breaks the Terms of Service of GA.
Why Web Analytics Users Are Falling Behind The Industry
In my post form last week, I commented on Econsultancy's 5th Online Measurement and Strategy Report 2012. An area that stood out for me in that report was the 8% market share of GA Premium, the paid version of Google Analytics. In this post I wanted to spend more time sharing my thoughts on the wider points raised by this report...