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Here I write about Google Analytics setup and usage; Online privacy; Data accuracy; Website usability; Conversion optimisation; and best practices for organisations wishing to achieve success online – the whole raison d’etre for measurement in the first place…!

I love to hear reader’s feedback, so please comment on my posts or share them.

Brian Clifton - Blog

Google Analytics illegal to use – according to Norwegian Data Inspectorate

Categories: Privacy and Accuracy / Comments: 16

Not really! The eye catching headline form the following article is actually very misleading (I used Google translate). In fact, this is a classic example of poor/misleading journalism on this subject…

As I wrote in my last article on this subject: Google Analytics and the new EU privacy law #3, if you use Google Analytics to collect personal identifiable information (PII) without the explicit consent of each visitor, then yes you are breaking the privacy laws in each of the 27 EU member countries. That is the same with any tracking tool/methodology. It also breaks the Terms of Service of GA.

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Online Measurement and Strategy Report

Categories: Google Analytics and GTM, Metrics understanding / Comments: 2

I am a big fan of Econsultancy because of the quality of the work these guys do. In case you missed it they published their 5th Online Measurement and Strategy Report 2012 today. As with the previous reports, it’s fascinating snapshot on where web analytics is right now – both as a process and as an industry.

But what got my attention are the GA Premium numbers… […]

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Google Analytics and the EU privacy law #3

Categories: Privacy and Accuracy / Comments: 20

As you may be aware, last May (2011) a new EU privacy directive came into force – officially known as Privacy and Electronic Communications Regulations (PECR), though often referred to as the “EU cookie law” as it implies that setting website cookies without a visitors consent would be illegal in all 27 EU member countries.

Contrary to what has been reported (and even enacted on some sites), you do not need to seek explicit consent to set an anonymous, benign first party cookie. […]

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Book errata – 3rd edition

Categories: Google Analytics and GTM / Comments: 15

A small number of typos have come to my attention with the 3rd edition – four so far. These will be corrected in the next re-print (due end of May). However I wanted to list them here for people to be aware of. Please let me know (by adding a comment here) if you find others.

Ch 7, page 254 – Figure 7.15
Figure 7.15 illustrates a hostname differentiation filter. The “Field B” and “Output To” have no option selected, and only show a dash -. They should instead read “Request URI”. Replacement image shown below. […]

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3rd edition of Advanced Web Metrics now shipping – What’s it about?

Categories: Google Analytics and GTM, Implementation Fundamentals / Comments: 15

There are two fundamental questions you need to answer in order to assess the performance of your website:

1. What is driving visitors to my website?
2. What do they do once they arrive?

These are the same questions no matter what position you have in the organisation – its just the level of detail in the answer that changes. Essentially, no matter what your role of interest or responsibility is for your website, these two questions are where you start your investigations. For that is what “analysis” is – an investigation of data and the building of a hypothesis from it.

As a practitioner this is what I do for a living and this is what the 3rd edition of Advanced Web Metrics with Google Analytics is all about! […]

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Book Launch – 3rd Edtion of Advanced Web Metrics

Categories: Google Analytics and GTM / Comments: 15

After two years since the last book the 3rd edition is finally here – officially shipping on Amazon et al from 19th March 2012. Thanks to all who have provided feedback on the last two editions. Its been both flattering and humbling when people write with praise. It makes my day/week in a way no other job or role has ever done – which ultimately is my driver for writing.

Come and join me for the Launch Party in Stockholm (March 29th)

What’s new in the 3rd edition?

As you may know, my aim with these books has always been to give the reader a thorough understanding of web analytics, from a practitioners point of view, using Google Analytics as the tool of choice. There are lots of details (well the book is called Advanced…!), but only when it is necessary. That is, where there is a good business opportunity/insight to be gained from it…

In 2011 alone there was a wealth of announcements from the GA Team (coolest first):

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Google Analytics Market Share

Categories: Google Analytics and GTM / Comments: 3

There are a number of commentators on the web that purport the level of adoption for Google Analytics i.e. market share. This is a short post to summarise the latest figures that I consider as solid and reliable. If you have conducted a study yourself, or know of other reliable sources of adoption numbers, please share the results in the comments section. I maintain a snapshot of major brands using Google Analytics at….

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