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Should you pay $150,000 for Google Analytics Premium?
What is the cost of Premium? Why use a paid-for tool? A client considering GA Premium (the paid-for version of Google Analytics) asked me the following question recently...
What’s the benefit of using Google Tag Manager?
The saying goes, an image is worth a 1000 words, and mine sparked an interesting conversation on Google+ between myself and two of the industry's most respected minds - Simo Ahava and Stephane Hamel. Essentially, I was asked by Simo to back up my numbers - a fair question. So here is my reply...
Improving The Web Using Data – 1. The Accuracy Debate
This is Part ONE of a three post series. In this post I discuss what digital data is accurate (and what is not) from a publisher's point of view.
On-site Versus Off-site Web Analytics – 2. How They Work
This is Part TWO of a three post series. In this post I discuss the different methodologies for collecting web data - on-site versus off-site analytics tools – and how they work.
8 Recommendations For Choosing A Tool: on-site versus off-site analytics
This is Part THREE of a three post series. In this post I discuss how to keep your sanity when trying to compare numbers from your different tools.
Define: Digital Analytics
This question came form Manu Jeevan as part of his interview for the Big Data Made Simple blog. It made me think about something that has been troubling me for some time.
How to Remove Referrer Spam from Google Analytics
By data spam, I am referring to spammers and scammers polluting your Google Analytics reports with their junk links in the hope you will say - "Oh what is that? Let's visit the referral site that is sending us traffic and see who they are". Of course the purpose is to to drive traffic to their own site for ad impressions, or to push malware down your throat. In this post I show you how to eradicate it.
New Google Analytics book launched: Successful Analytics
The new book is launched - Successful Analytics: Gain Business Insights by Managing Google Analytics. The link takes you to the buy page for the...
Not Provided: Now impacting 80-90% of organic traffic
I have tracked this issue since the beginning - i.e. plotting the percentage of organic traffic impacted by not provided. Google has now applied this to pretty much ALL visitors using Google organic search.