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Is Google Analytics Removing Personal Data?
Google Analytics is now removing personal info from collected data. So far only for query term "email".
When Visitor Surveys Can Damage Your Brand
In this post I discuss why surveys often end up being a silent brand killer that also produce skewed data, as well as how to increase survey participation without damaging your brand....
How-to Match Google Analytics Transactions With Reality
If you have a transactional site, then of course you will want your transactional and product data as measured by Google Analytics, to match the real sales numbers that your back-end system collects. However in reality, these never exactly match due to a number of issues.
What’s The Point Of a KPI…?
I continuously come up against smart people with responsibility for data who remain waaaay too focused on data points, rather than the business they support. A good example of this is the confusion that is stirred up when discussing KPIs…
The New Google Analytics 360 Suite – A Game Changer for the Enterprise…?
My initial thoughts about the new Google Analytics 360 Suite - announced today. Whats hot about this and what you need to know.
Is having a 3rd-party cookie a problem for you?
I always thought that once the "general public" understood what a third-party cookie was, they would block/delete/refuse to accept them en masse. I have been predicting the demise of 3rd-party cookies since 2008, however it simply hasn't happened. But why...?
Digital Analytics Predictions for 2016…
ClickZ is a great learning resource. Even for expert readers their articles are well researched and informative - they simulate thought and...
Google Analytics is 10 years old – What’s changed?
On the 11th November 2005, Google Analytics launched – the result of an acquisition of a product and company called Urchin Software. That was a momentous day for two reasons:
[Survey] Do you TRUST your analytics data?
The question of data trust is what I see as the biggest issue facing the digital analytics industry at present. Why? Because it is so easy to collect junk data online. And businesses will not act on data unless they have trust in it. Is this scenario true? Take part in the Trust Survey.