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“Advanced web metrics is about doing the basics very well and applying it in a clever way.” Here I write about Google Analytics advanced setup and usage as well as online privacy, GDPR and best practices for organisations wishing to achieve success online – the whole raison d’etre for measurement…!

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Avinash Kaushik joins Google

Categories: GA & GTM / Comments: 4

Welcome to Avinash Kaushik who joins the Google Analytics team. Based at the Goopleplex in Mountain View, Avinash will “work with Google Marketing and assist them with internal analytics for their marketing programs. I’ll also be working with the Google Analytics team on assignments that span speaking, web analytics education and evolution of the GA tool.” […]

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GlobalStrategies.com aquired by Neo@Oglivy

Categories: Metrics Understanding / Comments: 0

Today Gobal Strategies Inc. announced that they have been acquired by Neo@Ogilvy – the Ogilvy Group’s global digital and direct media company (a subsidiary of WPP). I have come to know Sara, Bill and Motoko (from GSI) quite well in recent months from presenting at the same events – for example, the ‘Converting Visitors into […]

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SES London, Feb 13-15 2007

Categories: GA & GTM, Metrics Understanding / Comments: 0

As usual I will be at SES London this year speaking at a couple of relavent sessions. Feel free to come over and say hello… A highlight for everyone has got to be the keynote conversation with Matt Cutts on the Wednesday, though I wonder if the “cat woman” will be there again…

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