Some background information… Often web analytics data can be extremely revealing – I have seen conversion rates increase ten fold as a result of web site changes brought about by such data. However as the analyst, you will know that interpreting the data is only half the story. You also need to communicate this story […]Read more
Here I write about Google Analytics setup and usage; Online privacy & GDPR; Data accuracy; Website usability; Conversion optimisation; and best practices for organisations wishing to achieve success online – the whole raison d’etre for measurement in the first place…!
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