Noise or Music? - The Insights Blog

Here I write about Google Analytics setup and usage; Online privacy; Data accuracy; Website usability; Conversion optimisation; and best practices for organisations wishing to achieve success online – the whole raison d’etre for measurement in the first place…!

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Brian Clifton - Blog

Search Marketing World, Dublin – measure and understand your traffic

Categories: Google Analytics and GTM, Metrics understanding / Comments: 1

At the Measuring Search Engine Marketing Success session, I had the pleasure of presenting along side Brian Donnahue (IQContent) and Nick Walsh (Net Affinity). Moderated by Danny Sullivan, the session looked at the tools available as well as an overall process for measuring search marketing successes. It was great to see ‘measurement’ taking such a […]

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Avinash Kaushik joins Google

Categories: Google Analytics and GTM / Comments: 4

Welcome to Avinash Kaushik who joins the Google Analytics team. Based at the Goopleplex in Mountain View, Avinash will “work with Google Marketing and assist them with internal analytics for their marketing programs. I’ll also be working with the Google Analytics team on assignments that span speaking, web analytics education and evolution of the GA tool.” […]

Read more aquired by Neo@Oglivy

Categories: Metrics understanding / Comments: 0

Today Gobal Strategies Inc. announced that they have been acquired by Neo@Ogilvy – the Ogilvy Group’s global digital and direct media company (a subsidiary of WPP). I have come to know Sara, Bill and Motoko (from GSI) quite well in recent months from presenting at the same events – for example, the ‘Converting Visitors into […]

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