On Weds 30th May, I had the pleasure of attending SES Milan for the first time. I started my career with web development and SEO back in 1997(!), so over the years I have been to many of the SES events. Its great to observe that the search market has evolved since those “smoke-n-mirror days” […]Read more
Here I write about Google Analytics setup and usage; Online privacy & GDPR; Data accuracy; Website usability; Conversion optimisation; and best practices for organisations wishing to achieve success online – the whole raison d’etre for measurement in the first place…!
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