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Here I write about Google Analytics setup and usage; Online privacy & GDPR; Data accuracy; Website usability; Conversion optimisation; and best practices for organisations wishing to achieve success online – the whole raison d’etre for measurement in the first place…!

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Brian Clifton - Blog

A new phase for Google Analytics

Categories: GA & GTM / Comments: 4

So the new generation of Google Analytics is released. Though still in beta, its a significant milestone and one that marks a new phase – Phase II. I talked about Phase I for Google Analytics at last year’s eMetrics summit in London. The initial phase was about shoehorning an existing product (Urchin) into the Google […]

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Google’s free page testing tool

Categories: GA & GTM / Comments: 1

Last week on April 5th, Google launched Website Optimiser, a free multivariate testing tool. I know it should be spelt Optimizer, but I just can’t bring myself to ruin the English language! Simply put, multivariate testing is a way of testing the effectiveness of different content combinations on your web pages. By effectiveness I mean […]

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Search Marketing World, Dublin – measure and understand your traffic

Categories: GA & GTM, Metrics Understanding / Comments: 1

At the Measuring Search Engine Marketing Success session, I had the pleasure of presenting along side Brian Donnahue (IQContent) and Nick Walsh (Net Affinity). Moderated by Danny Sullivan, the session looked at the tools available as well as an overall process for measuring search marketing successes. It was great to see ‘measurement’ taking such a […]

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Avinash Kaushik joins Google

Categories: GA & GTM / Comments: 4

Welcome to Avinash Kaushik who joins the Google Analytics team. Based at the Goopleplex in Mountain View, Avinash will “work with Google Marketing and assist them with internal analytics for their marketing programs. I’ll also be working with the Google Analytics team on assignments that span speaking, web analytics education and evolution of the GA tool.” […]

Read more aquired by Neo@Oglivy

Categories: Metrics Understanding / Comments: 0

Today Gobal Strategies Inc. announced that they have been acquired by Neo@Ogilvy – the Ogilvy Group’s global digital and direct media company (a subsidiary of WPP). I have come to know Sara, Bill and Motoko (from GSI) quite well in recent months from presenting at the same events – for example, the ‘Converting Visitors into […]

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SES London, Feb 13-15 2007

Categories: GA & GTM, Metrics Understanding / Comments: 0

As usual I will be at SES London this year speaking at a couple of relavent sessions. Feel free to come over and say hello… A highlight for everyone has got to be the keynote conversation with Matt Cutts on the Wednesday, though I wonder if the “cat woman” will be there again…

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