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The term 'uniques' is often used in web analytics as an abbreviation for unique web visitors (i.e. how many unique people visited my site). The...

Last year I wrote an whitepaper on web analytics accuracy. The intention of this was to be a reference guide to all the accuracy issues...

As a number of you have taken the effort to connect with me over recent months, I wanted to pick your brains on an idea... I have created a small...

This is not really a hack - rather the application of a simple (yet powerful) filter that allows you to compare visits from social networks side...

I recently read an article by a friend of mine Neil Mason, called - Tackling the basics of web analytics: Getting the right numbers right . To...

Key Performance Indicators (KPIs) are used throughout organisations for defining success. They are particularly essential in web analytics due to...

Many thanks to those who have provided feedback on the book so far. A couple of typos have slipped by me, so I wanted to post them here...

As some of you may be aware, I was the first member of the EMEA analytics team to join Google back in October 2005. That feels like a decade ago,...

Finally after 18 months I am excited to announce that the book has been published by John Wiley & Sons, Inc and is now available from Amazon...

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