Noise or Music
Creating the perfect (trackable) blog article
Crafting your article to entice click-throughs to your site If you write the perfect blog article and publish the full content via RSS, there is a strong possibility that the visitor will read your content in their RSS reader, be entirely satisfied (strong engagement) and then move on i.e. not visit your web site. ... This is a great way to track engaged RSS readers - casual readers of you headlines are screened out because they don't click through (so are not tracked), while engaged visitors click through and therefore are tracked.
Why counting uniques is meaningless
The term 'uniques' is often used in web analytics as an abbreviation for unique web visitors (i.e. how many unique people visited my site). The...
Google Analytics Accuracy – Comparing Google Analytics, Yahoo Web Analytics and Nielsen SiteCensus
Last year I wrote an whitepaper on web analytics accuracy. The intention of this was to be a reference guide to all the accuracy issues...
Google Analytics webinar idea – your feedback
As a number of you have taken the effort to connect with me over recent months, I wanted to pick your brains on an idea... I have created a small...
Tracking social media with Google Analytics
This is not really a hack - rather the application of a simple (yet powerful) filter that allows you to compare visits from social networks side...
Troubleshooting Tools for Web Analytics
I recently read an article by a friend of mine Neil Mason, called - Tackling the basics of web analytics: Getting the right numbers right . To...
A KPI is not always an average, ratio or percentage – sometimes raw numbers are better
Key Performance Indicators (KPIs) are used throughout organisations for defining success. They are particularly essential in web analytics due to...
Book errata – corrections and typos, 1st edition
Many thanks to those who have provided feedback on the book so far. A couple of typos have slipped by me, so I wanted to post them here...
Farewell to Google
As some of you may be aware, I was the first member of the EMEA analytics team to join Google back in October 2005. That feels like a decade ago,...