Noise or Music
Just letting members know that I will be in Palo Alto (California) this October presenting a Google Analytics workshop with e-nor. Title: Using...
Leaving aside the issue of privacy, is it valid to track visitors as individuals? From a marketer's perspective, tracking individuals sounds great in theory - you understand your customers better right? But if you receive 10,000 visitors per day and have weekly marketing performance meetings, that equals 70,000 data points to discuss? Best practice is to consider longer time frames in order to mitigate against calendar anomalies i.e. weekends v weekdays, holidays, the weather, force majeure etc... So for one month that could be 280,000 data points.
If you have a copy of Advanced Web Metrics with Google Analytics, or are a potential reader, would you prefer it in your local language? I have always assumed that a local language is preferred. However, I ask because when translated, I loose editorial control of the text and screenshots that can result in a degrade in book quality.
Crafting your article to entice click-throughs to your site If you write the perfect blog article and publish the full content via RSS, there is a strong possibility that the visitor will read your content in their RSS reader, be entirely satisfied (strong engagement) and then move on i.e. not visit your web site. ... This is a great way to track engaged RSS readers - casual readers of you headlines are screened out because they don't click through (so are not tracked), while engaged visitors click through and therefore are tracked.