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Show Me the Money: How much value is your website generating?
It never ceases to amaze me how much emphasis organisations still put on measuring website volume - "How many visits (or conversions) did our...
Google Analytics ebook (PDF) available
For those that are interested e-books (great for copy & pasting code) there are PDF versions of the Google Analytics books - Successful Analytics and Advanced Web Metrics with Google Analytics.
Understanding Web Analytics Accuracy – Whitepaper
I first wrote about web analytics accuracy in 2007 while working at Google. At that time numerous clients (big spending Google advertisers my team helped) were contacting their Adwords account managers asking why Google Analytics numbers did not match their AdWords click-through reports, or for that matter, match the other web measurement tools they were using.
Google Analytics IQ promotional code
If you have a copy of the Google Analytics Book, you will know the second edition contains a 50% discount coupon/promotional code for completing...
Google Analytics Book – 2nd edition launched
The second edition of Advanced Web Metrics with Google Analytics started shipping from Amazon last week - almost exactly two years since the...
How to choose between Urchin or Google Analytics
There are two Google products for web analytics - Urchin Software and Google Analytics. Which one should you choose? This article describes what...
12 Useful Tools for Google Analytics Administration
Tools and helper applications I have come across as a practitioner come in two flavours: those that help you with your administration of Google...
How to choose between Advanced Segments versus View Filters in Google Analytics
[Updated May-2015] As anyone who has looked at the plethora of web metrics data available knows, even for a moderately active website,...
Benchmarking site performance can be misleading
As you may know, I occasionally write articles elsewhere (journalism.co.uk, eConsultancy, DaveChaffey.com). In case you miss these, and because I...