Noise or Music
Conversionistas are from Venus and Metrics people from Mars
I had an interesting conversation with John Ekman at eMetrics summit in Stockholm last year. John was a new face to me and I admit to being particularly curious as to what his title entailed - Chief Conversionista. Thirty engaging minutes later and I was much the wiser!
John has an interesting take on the different types of people involved in website performance optimisation so I asked him to share his views as a guest post here...
Advanced Web Metrics at Small Business Trends Book Awards
This a nice (though blatant) attempt from the Small Business Trends website to manipulate social network connections. Essentially, any author who has written a business book this year will obviously want to be on this book awards list. Its a great way for their website to garner a large number of incoming links and mentions on sites such as Facebook, Twitter, LinkedIn et al.
No problem with that. In fact, I wish I had thought of it....!
So while, the winner will be the book with the most votes rather than the best reviews, I am blatantly asking you to vote for me if you liked my work
Real-World Analytics: How much money does EasyJet lose…?
I was quite surprised to find the booking engine for EasyJet flights (the UK’s most popular airline website) will not work when I access it via my Chrome browser – either on PC or Mac. So I began to wonder how much that oversight/mistake is costing them…? Here’s my calculation…
Five Predictions For Web Analytics in 2011
Predicting the future invariably means you will be wrong most of the time. However, it is an interesting process to go through as even getting just one prediction right can have a significant impact – to me personally, my business or my client’s business. So I was honoured when Daniel Waisberg asked me to look into my crystal ball for what may happen in the world of web analytics in 2011. Here's the summary of my predictions:
Google Analytics Book – is language important to you?
Germany is an interesting market from a web analytics perspective. The government their is pushing the privacy debate (and the boundaries) on how visitor data can be collected, what constitutes personally identifiable information (PII), and what control the actual visitor has over the whole process of collecting their visit history. I am a strong online privacy advocate, so I welcome the discussion.
Track Offline Marketing with Google Analytics – Whitepaper
When it comes to tracking offline marketing campaigns, many marketers are unaware of the potential of using their existing web analytics tool to measure success. Typically, the reliance is on traditional, imprecise data such as print distribution figures (a.k.a. readership numbers), viewing figures (TV audience metrics), or footfall metrics (“20,000 people walk pass this sign every day”).
However, none of these metrics can provide any indication of success. That is, was my print, TV, or radio ad successful? Yet, if these readers, viewers or listeners visit your website as a result of exposure to your offline campaign, you can access a rich stream of success metrics. This whitepaper is a how-to guide to track your offline marketing efforts.
Book errata – corrections & typos, 2nd edition
Thankfully my writing ability has improved since the first edition(!) Subsequently, I have only come across four typos so far, as described below.
Please add a comment if you find others. First edition errata is here.
Ch 7, page 206 and 207: Controlling Timeouts
Integrating web analytics with marketing (not IT) is the future
I have been following some interesting posts on the recent IBM acquisition of Coremetrics. The following three are from respected sources that...
Why web measurement is easy, yet gaining insights is hard
Collecting data is very straightforward - you simply paste a few lines of JavaScript to your pages and data will start to stream into your...