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Category: Privacy and Accuracy

Why the Guardian is barking up the wrong tree with Prism

June 28, 2013 / Categories: Privacy and Accuracy / Comments: 3

My thoughts on why the Guardian and the Washington Post are barking up the wrong tree with their constant side-stories about #Prism. It is disappointing to read the story degrading in this way. "Analysing this type of meta-data is exactly what companies such as Google, Yahoo, Twitter, Facebook etc. openly do." Seriously... what is the problem with collecting and analysing meta-data? Meta-data does Read more

Online Privacy – The Good, the Bad, the Ugly

March 6, 2013 / Categories: Google Analytics specific, Privacy and Accuracy / Comments: 7

Online privacy is a complex subject. Hence I use this slide to neatly sum up the issue by analogy. Essentially, to illustrate the different levels of privacy, I consider the scenario of an organisation wishing to understand (i.e. gather data on) the impact of traffic on their community. In my analogy, I define: The organisation gathering the data is analogous to a Read more

The rise and rise of “not provided” keywords

February 1, 2013 / Categories: Privacy and Accuracy, SEO & Analytics / Comments: 31

If you are active with search engine optimisation (SEO), then you will be aware of the issue of "not provided" showing in your Google Analytics reports for organic visits. To quickly summarise, in October 2011 Google implemented a change to how searches performed on their web properties can be tracked by website owners receiving the subsequent click-through traffic (Read more

Google Analytics illegal to use – according to Norwegian Data Inspectorate

August 21, 2012 / Categories: Privacy and Accuracy / Comments: 16

Not really! The eye catching headline form the following article is actually very misleading (I used Google translate). In fact, this is a classic example of poor/misleading journalism on this subject... As I wrote in my last article on this subject: Google Analytics and the new EU privacy law #3, if you use Google Analytics to collect personal Read more

“not provided” – Organic search terms blocked by Google

October 19, 2011 / Categories: Metrics understanding, Privacy and Accuracy / Comments: 26

An odd announcement form the GA product team was made last night that affects all users of web analytics tools:

When a signed in user visits your site from an organic Google search, Google Analytics will no longer report the query terms that the user searched on to reach your site. - Full announcement
That's a BIG change! Essentially marketers Read more

Google Analytics and the new EU privacy law #1

May 20, 2011 / Categories: Privacy and Accuracy / Comments: 43

Following new EU laws aimed at protecting the privacy of online users, there has been much said about the death of web tracking as we know it. At present the wording of the law is stating that visitors to your website must explicitly consent to having cookies stored on their computers. As pretty much all web analytics tools rely on Read more

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