Noise or Music? - The Insights Blog

Category: Privacy and Accuracy

8 Recommendations For Choosing A Tool: on-site versus off-site analytics

Categories: Metrics understanding, Privacy and Accuracy / Comments: 0

This is a edit of an article I originally wrote for to discuss what digital data is accurate (and what is not) from a publisher's point of view. Part ONE:Most of the web is junk, but web analytics can help The two types of web analytics The accuracy debate: On-site versus off-site metricsPart TWO: On-site and off-site analytics tools – how they workPart THREE (this page):  8 recommendations Read more

Why the Guardian is barking up the wrong tree with Prism

Categories: Privacy and Accuracy / Comments: 3

My thoughts on why the Guardian and the Washington Post are barking up the wrong tree with their constant side-stories about #Prism. It is disappointing to read the story degrading in this way. "Analysing this type of meta-data is exactly what companies such as Google, Yahoo, Twitter, Facebook etc. openly do." Seriously... what is the problem with collecting and analysing meta-data?Meta-data does Read more

The rise and rise of “not provided” keywords

Categories: Privacy and Accuracy, SEO & Analytics / Comments: 31

If you are active with search engine optimisation (SEO), then you will be aware of the issue of "not provided" showing in your Google Analytics reports for organic visits. To quickly summarise, in October 2011 Google implemented a change to how searches performed on their web properties can be tracked by website owners receiving the subsequent click-through traffic (Read more

© Brian Clifton 2015
Best practice privacy statement