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Category: Metrics Understanding

Defining a new KPI #1 – New Customer on First Visit Index

Categories: Metrics Understanding / Comments: 10

Some background information... Often web analytics data can be extremely revealing - I have seen conversion rates increase ten fold as a result of web site changes brought about by such data. However as the analyst, you will know that interpreting the data is only half the story. You also need to communicate this story effectively across your organisation in order Read more

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