Farewell to Google
As some of you may be aware, I was the first member of the EMEA analytics team to join Google back in October 2005. That feels like a decade ago,...
As some of you may be aware, I was the first member of the EMEA analytics team to join Google back in October 2005. That feels like a decade ago,...
I have heard the notion of Google being analogous to a bank for a number of years. Jim Sterne also referred to this bank analogy while we were discussing online privacy at SES London (2009). In this post I review that thinking.
This started off as a reply to a comment from Sara Andersson (of search-input.com) concerning my post about the accuracy limitations of web...
This accuracy post is an extrapolation of Chapter 2 the book Advanced Web Metrics with Google Analytics, which led to a separate PDF accuracy...
When viewing Google Analytics reports, I constantly need to remind myself of the difference between goals and conversions (may be its just me that gets confused..!). Whatever, I thought I would share my clarification.
Urchin is the software company and technology that Google acquired in April 2005 that went on to become Google Analytics. Urchin software remains a product in its own right and is a downloadable software tool that runs on a local server.
[This article is part of a series entitled: GA Implementation ABCs] So far what I have discussed in this series has been fairly straight forward...
My colleague Avinash recently presented at SES San Jose his thoughts on the current vendor space including: Visual Sciences, Omniture,...
[This article is part of a series entitled: GA Implementation ABCs] In Part I of this series, I discussed the importance of simply getting the...