Benchmarking site performance can be misleading
As you may know, I occasionally write articles elsewhere (journalism.co.uk, eConsultancy, DaveChaffey.com). In case you miss these, and because I...
As you may know, I occasionally write articles elsewhere (journalism.co.uk, eConsultancy, DaveChaffey.com). In case you miss these, and because I...
Just letting members know that I will be in Palo Alto (California) this October presenting a Google Analytics workshop with e-nor. Title: Using...
Leaving aside the issue of privacy, is it valid to track visitors as individuals? From a marketer's perspective, tracking individuals sounds great in theory - you understand your customers better right? But if you receive 10,000 visitors per day and have weekly marketing performance meetings, that equals 70,000 data points to discuss? Best practice is to consider longer time frames in order to mitigate against calendar anomalies i.e. weekends v weekdays, holidays, the weather, force majeure etc... So for one month that could be 280,000 data points.
eMetrics Marketing Optimization Summit - London UK, 18-19 May 2009 If you are attending this (www.emetrics.org/london), please come and say...
Crafting your article to entice click-throughs to your site If you write the perfect blog article and publish the full content via RSS, there is a strong possibility that the visitor will read your content in their RSS reader, be entirely satisfied (strong engagement) and then move on i.e. not visit your web site. ... This is a great way to track engaged RSS readers - casual readers of you headlines are screened out because they don't click through (so are not tracked), while engaged visitors click through and therefore are tracked.
The term 'uniques' is often used in web analytics as an abbreviation for unique web visitors (i.e. how many unique people visited my site). The...
Last year I wrote an whitepaper on web analytics accuracy. The intention of this was to be a reference guide to all the accuracy issues...
This is not really a hack - rather the application of a simple (yet powerful) filter that allows you to compare visits from social networks side...
Key Performance Indicators (KPIs) are used throughout organisations for defining success. They are particularly essential in web analytics due to...