Metrics Understanding
GDPR & PrivacyMetrics Understanding
Should you focus on website visitors as individuals?

Should you focus on website visitors as individuals?

Leaving aside the issue of privacy, is it valid to track visitors as individuals? From a marketer's perspective, tracking individuals sounds great in theory - you understand your customers better right? But if you receive 10,000 visitors per day and have weekly marketing performance meetings, that equals 70,000 data points to discuss? Best practice is to consider longer time frames in order to mitigate against calendar anomalies i.e. weekends v weekdays, holidays, the weather, force majeure etc... So for one month that could be 280,000 data points.

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Metrics UnderstandingxPlugins & Hacks - Deprecated!
Creating the perfect (trackable) blog article

Creating the perfect (trackable) blog article

Crafting your article to entice click-throughs to your site If you write the perfect blog article and publish the full content via RSS, there is a strong possibility that the visitor will read your content in their RSS reader, be entirely satisfied (strong engagement) and then move on i.e. not visit your web site. ... This is a great way to track engaged RSS readers - casual readers of you headlines are screened out because they don't click through (so are not tracked), while engaged visitors click through and therefore are tracked.

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