Last week on April 5th, Google launched Website Optimiser, a free multivariate testing tool. I know it should be spelt Optimizer, but I just can't bring myself to ruin the English language! Simply put, multivariate testing is a way of testing the effectiveness of different content combinations on your web pages. By effectiveness I mean Read more
Category: GA & GTM
An important series of events for anyone interested in web analytics is Jim Sterne's eMetrics Summit. There are currently 4 of these per year with the London event held last Thurs and Fri (29/30 March) at the Russell Square Hotel. Unfortunately, due to illness I was unable to attend in person, though Read more
At the Measuring Search Engine Marketing Success session, I had the pleasure of presenting along side Brian Donnahue (IQContent) and Nick Walsh (Net Affinity). Moderated by Danny Sullivan, the session looked at the tools available as well as an overall process for measuring search marketing Read more
Welcome to Avinash Kaushik who joins the Google Analytics team. Based at the Goopleplex in Mountain View, Avinash will "work with Google Marketing and assist them with internal analytics for their marketing programs. I’ll also be working with the Google Analytics team on assignments that span speaking, web analytics education and evolution of the GA tool." http://www.kaushik.net/avinash/2007/03/next-stop-wonderland.html For those that Read more
As usual I will be at SES London this year speaking at a couple of relavent sessions. Feel free to come over and say hello... A highlight for everyone has got to be the keynote conversation with Matt Cutts on the Wednesday, though I wonder if the "cat woman" will be there again...