My company is looking for a smart GA person to join the Swedish office and work with me as a Google Analytics Account Manager. If you have the...
If reading a physical book like mine is your thing, that is, rather than trawling through online documentation (that may or may not be correct)...
There are 2 main things that Google Analytics cannot do:
1. No regionalisation of Search Engines for SEO - previous post
2. No automatic tracking of file downloads and outbound links – this post…
The first is an major limitation for Search Marketers requiring regional search engine detail for SEO campaigns; The second is a real pain in the bum for webmasters of content heavy websites who need to track non-standard click throughs (file downloads, mailto, outbound links).
However, Google Analytics is a very flexible product and a little bit of custom JavaScript can go a long way – so I have developed JavaScript “extensions” to over come these limitations…
There are 2 main things that Google Analytics cannot do:
1. No regionalisation of Search Engines for SEO – this post
2. No automatic tracking of file downloads and outbound links - follow-up post
The first is an major limitation for Search Marketers requiring regional search engine detail for SEO campaigns; The second is a real pain in the bum for webmasters of content heavy websites who need to track non-standard click throughs (file downloads, mailto, outbound links).
However, Google Analytics is a very flexible product and a little bit of custom JavaScript can go a long way – so I have developed JavaScript “extensions” to over come these limitations…
This a nice (though blatant) attempt from the Small Business Trends website to manipulate social network connections. Essentially, any author who has written a business book this year will obviously want to be on this book awards list. Its a great way for their website to garner a large number of incoming links and mentions on sites such as Facebook, Twitter, LinkedIn et al.
No problem with that. In fact, I wish I had thought of it....!
So while, the winner will be the book with the most votes rather than the best reviews, I am blatantly asking you to vote for me if you liked my work
Germany is an interesting market from a web analytics perspective. The government their is pushing the privacy debate (and the boundaries) on how visitor data can be collected, what constitutes personally identifiable information (PII), and what control the actual visitor has over the whole process of collecting their visit history. I am a strong online privacy advocate, so I welcome the discussion.
When it comes to tracking offline marketing campaigns, many marketers are unaware of the potential of using their existing web analytics tool to measure success. Typically, the reliance is on traditional, imprecise data such as print distribution figures (a.k.a. readership numbers), viewing figures (TV audience metrics), or footfall metrics (“20,000 people walk pass this sign every day”).
However, none of these metrics can provide any indication of success. That is, was my print, TV, or radio ad successful? Yet, if these readers, viewers or listeners visit your website as a result of exposure to your offline campaign, you can access a rich stream of success metrics. This whitepaper is a how-to guide to track your offline marketing efforts.
Thankfully my writing ability has improved since the first edition(!) Subsequently, I have only come across four typos so far, as described below.
Please add a comment if you find others. First edition errata is here.
Ch 7, page 206 and 207: Controlling Timeouts
For those that are interested e-books (great for copy & pasting code) there are PDF versions of the Google Analytics books - Successful Analytics and Advanced Web Metrics with Google Analytics.