GTM & GA
GTM & GA
Book errata – 3rd edition

Book errata – 3rd edition

A small number of typos have come to my attention with the 3rd edition - four so far. These will be corrected in the next re-print (due end of May). However I wanted to list them here for people to be aware of. Please let me know (by adding a comment here) if you find others.

Ch 7, page 254 - Figure 7.15
Figure 7.15 illustrates a hostname differentiation filter. The "Field B" and "Output To" have no option selected, and only show a dash -. They should instead read "Request URI". Replacement image shown below. [...]

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GTM & GA
3rd edition of Advanced Web Metrics now shipping – What’s it about?

3rd edition of Advanced Web Metrics now shipping – What’s it about?

There are two fundamental questions you need to answer in order to assess the performance of your website:

1. What is driving visitors to my website?
2. What do they do once they arrive?

These are the same questions no matter what position you have in the organisation – its just the level of detail in the answer that changes. Essentially, no matter what your role of interest or responsibility is for your website, these two questions are where you start your investigations. For that is what “analysis” is – an investigation of data and the building of a hypothesis from it.

As a practitioner this is what I do for a living and this is what the 3rd edition of Advanced Web Metrics with Google Analytics is all about! [...]

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GTM & GA
3rd edition of Advanced Web Metrics with Google Analytics
Book Launch – 3rd Edtion of Advanced Web Metrics

Book Launch – 3rd Edtion of Advanced Web Metrics

After two years since the last book the 3rd edition is finally here - officially shipping on Amazon et al from 19th March 2012. Thanks to all who have provided feedback on the last two editions. Its been both flattering and humbling when people write with praise. It makes my day/week in a way no other job or role has ever done - which ultimately is my driver for writing.

Come and join me for the Launch Party in Stockholm (March 29th)

What's new in the 3rd edition?

As you may know, my aim with these books has always been to give the reader a thorough understanding of web analytics, from a practitioners point of view, using Google Analytics as the tool of choice. There are lots of details (well the book is called Advanced...!), but only when it is necessary. That is, where there is a good business opportunity/insight to be gained from it...

In 2011 alone there was a wealth of announcements from the GA Team (coolest first):
...

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GTM & GA
Google Analytics Market Share

Google Analytics Market Share

There are a number of commentators on the web that purport the level of adoption for Google Analytics i.e. market share. This is a short post to summarise the latest figures that I consider as solid and reliable. If you have conducted a study yourself, or know of other reliable sources of adoption numbers, please share the results in the comments section. I maintain a snapshot of major brands using Google Analytics at....

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