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Category: Google Analytics specific

New book: Successful Analytics

February 8, 2015 / Categories: Google Analytics specific, Metrics understanding / Comments: 2

  If you follow my tweets/posts/blog you know I have been writing my latest book these past 12 months. Happily that process is complete and the new book is launched - Successful Analytics: Gain Business Insights by Managing Google Analytics (both print and ebook versions). Note, if you have read my previous book series, this is not Advanced Web Metrics version 4 Read more

Linking GA to Adwords – Avoiding permission issues

February 7, 2014 / Categories: Google Analytics specific, Implementation ABCs / Comments: 3

This is a quick Friday post to clarify a common misunderstood problem I come often come across when setting permissions to enable the linking of your Google Analytics account with your AdWords account. The Requirement From the AdWords or GA documentation: So you need to have the right permissions in order to be able to link your accounts... The Issue - Read more

Calculating your REAL ROI for AdWords

August 20, 2013 / Categories: Google Analytics specific, Metrics understanding / Comments: 2

Here's the problem… The default Return on Investment (ROI) displayed by Google Analytics is misleading for two reasons. Issue 1: Google Analytics combines revenue from your transactions and goals. That can lead to double counting, if for example, an add-to-cart click is a monetised goal. Issue 2: Google Analytics has no idea about what profit margins you operate under - how can Read more

Multi-Channel Attribution Modelling – don’t write off the default models

August 15, 2013 / Categories: Google Analytics specific, Metrics understanding / Comments: 1

Avinash Kaushik is a great measurement thought provoker (up there with the likes of Tufte imho), all-round nice guy, and friend of mine. I always come away from his posts feeling challenged and stimulated - quite a feat to achieve for your peers in a niche industry. The following post from him -  Multi-Channel Attribution Modeling: The Good, Read more

Online Privacy – The Good, the Bad, the Ugly

March 6, 2013 / Categories: Google Analytics specific, Privacy and Accuracy / Comments: 7

Online privacy is a complex subject. Hence I use this slide to neatly sum up the issue by analogy. Essentially, to illustrate the different levels of privacy, I consider the scenario of an organisation wishing to understand (i.e. gather data on) the impact of traffic on their community. In my analogy, I define: The organisation gathering the data is analogous to a Read more

A Flawed Feature – The New Multi-Currency Support in Google Analytics

February 15, 2013 / Categories: Google Analytics specific, Metrics understanding / Comments: 5

When speaking at events I am sometimes accused (light heartedly) of drinking too much of the Google Coolade - meaning I endorse the good parts and skip/skim the pitfalls. However this post is a criticism of Google for what I consider to be a flawed thinking with their recently announced support of multiple currencies in Google Analytics. What is Read more

The Future of Google Analytics – GA Summit 2012 [Infographic]

November 11, 2012 / Categories: Google Analytics specific, Implementation ABCs, Metrics understanding / Comments: 8

I joined Google just after the acquisition of Urchin in 2005. Urchin was a great piece of web analytics software that I had been supporting for a couple of years, and one that I strongly believed in - as it turned out this was a good hunch! Seven years later, what still amazes me is the pace of development this product is evolving Read more

Know Your Limits – A Google Analytics Reference Guide

October 16, 2012 / Categories: Google Analytics specific, Metrics understanding / Comments: 11

Its good to know the limits of your Google Analytics implementation. All software has it limits and Google Analytics is no exception. From Google's viewpoint, setting boundaries and limits prevents errors and system overload, and it ensures that other users of the service are not affected by the processing of someone else’s data. For example, a website with a relatively Read more

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