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Category: Google Analytics specific

Calculating your REAL ROI for AdWords

Categories: Google Analytics specific, Metrics understanding / Comments: 2

Here's the problem… The default Return on Investment (ROI) displayed by Google Analytics is misleading for two reasons. Issue 1: Google Analytics combines revenue from your transactions and goals. That can lead to double counting, if for example, an add-to-cart click is a monetised goal. Issue 2: Google Analytics has no idea about what profit margins you operate under - how can Read more

Multi-Channel Attribution Modelling – don’t write off the default models

Categories: Google Analytics specific, Metrics understanding / Comments: 1

Avinash Kaushik is a great measurement thought provoker (up there with the likes of Tufte imho), all-round nice guy, and friend of mine. I always come away from his posts feeling challenged and stimulated - quite a feat to achieve for your peers in a niche industry. The following post from him -  Multi-Channel Attribution Modeling: The Good, Read more

A Flawed Feature – The New Multi-Currency Support in Google Analytics

Categories: Google Analytics specific, Metrics understanding / Comments: 5

When speaking at events I am sometimes accused (light heartedly) of drinking too much of the Google Coolade - meaning I endorse the good parts and skip/skim the pitfalls. However this post is a criticism of Google for what I consider to be a flawed thinking with their recently announced support of multiple currencies in Google Analytics. What is Read more

The Future of Google Analytics – GA Summit 2012 [Infographic]

Categories: Google Analytics specific, Implementation ABCs, Metrics understanding / Comments: 8

I joined Google just after the acquisition of Urchin in 2005. Urchin was a great piece of web analytics software that I had been supporting for a couple of years, and one that I strongly believed in - as it turned out this was a good hunch! Seven years later, what still amazes me is the pace of development this product is evolving Read more

Know Your Limits – A Google Analytics Reference Guide

Categories: Google Analytics specific, Metrics understanding / Comments: 11

Its good to know the limits of your Google Analytics implementation. All software has it limits and Google Analytics is no exception. From Google's viewpoint, setting boundaries and limits prevents errors and system overload, and it ensures that other users of the service are not affected by the processing of someone else’s data. For example, a website with a relatively Read more

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