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Category: Google Analytics specific

How to Remove Referral Spam

Categories: Google Analytics specific, Implementation ABCs / Comments: 16

Data spam has always been present within web analytics reports. However over the past year or so it has become a real PITA. By data spam, I am referring to spammers and scammers polluting your Google Analytics reports with their junk links in the hope you will say - "Oh what is that? Let's visit the referral site that Read more

Calculating your REAL ROI for AdWords

Categories: Google Analytics specific, Metrics understanding / Comments: 2

Here's the problem… The default Return on Investment (ROI) displayed by Google Analytics is misleading for two reasons. Issue 1: Google Analytics combines revenue from your transactions and goals. That can lead to double counting, if for example, an add-to-cart click is a monetised goal. Issue 2: Google Analytics has no idea about what profit margins you operate under - how can Read more

Multi-Channel Attribution Modelling – don’t write off the default models

Categories: Google Analytics specific, Metrics understanding / Comments: 1

Avinash Kaushik is a great measurement thought provoker (up there with the likes of Tufte imho), all-round nice guy, and friend of mine. I always come away from his posts feeling challenged and stimulated - quite a feat to achieve for your peers in a niche industry. The following post from him -  Multi-Channel Attribution Modeling: The Good, Read more

A Flawed Feature – The New Multi-Currency Support in Google Analytics

Categories: Google Analytics specific, Metrics understanding / Comments: 5

When speaking at events I am sometimes accused (light heartedly) of drinking too much of the Google Coolade - meaning I endorse the good parts and skip/skim the pitfalls. However this post is a criticism of Google for what I consider to be a flawed thinking with their recently announced support of multiple currencies in Google Analytics. What is Read more

The Future of Google Analytics – GA Summit 2012 [Infographic]

Categories: Google Analytics specific, Implementation ABCs, Metrics understanding / Comments: 8

I joined Google just after the acquisition of Urchin in 2005. Urchin was a great piece of web analytics software that I had been supporting for a couple of years, and one that I strongly believed in - as it turned out this was a good hunch! Seven years later, what still amazes me is the pace of development this product is evolving Read more

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