An odd announcement form the GA product team was made last night that affects all users of web analytics tools:
When a signed in user visits your site from an organic Google search, Google Analytics will no longer report the query terms that the user searched on to reach your site. - Full announcement
That's a BIG change! Essentially marketers
Lots of interesting discussion sparked by my last post on the new EU privacy law, so I thought it worth while to follow up and clarify a few points that were raised:
The new EU law came into affect on 25th May and is applicable to all EU member countries - right now
Following new EU laws aimed at protecting the privacy of online users, there has been much said about the death of web tracking as we know it. At present the wording of the law is stating that visitors to your website must explicitly consent to having cookies stored on their computers. As pretty much all web analytics tools rely on
As readers of this blog will know, I am a strong advocate of online privacy... That may sound strange coming from a web analytics evangelist. However, if we as an industry do not sort these privacy issues out, there is a real danger that web analytics as we know it today will disappear completely.
So, following the recent excellent post from Phil
Predicting the future invariably means you will be wrong most of the time. However, it is an interesting process to go through as even getting just one prediction right can have a significant impact – to me personally, my business or my client’s business. So I was honoured when Daniel Waisberg asked me to look into my crystal ball
I first wrote about web analytics accuracy in 2007 while working at Google. At that time numerous clients (big spending Google advertisers my team helped) were contacting their Adwords account managers asking why Google Analytics numbers did not match their AdWords click-through reports, or for that matter, match the other web measurement tools they were using.
These of course are legitimate
As you may know, I occasionally write articles elsewhere (journalism.co.uk, eConsultancy, DaveChaffey.com). In case you miss these, and because I like to keep my thoughts in one place I also reproduce here a little later. The following is from my September post at eConsultancy.
Key Performance Indicators (KPIs) are important to drive improvement for your website. Although it is
I wanted to put this out there to illustrate the type of crap competitors will go to to discredit Google Analytics. The link takes you to an article by clicktale which is a rehash of a previous discredited post by Brandt Dainow last year. Take a minute to read it and the two so called flaws of Google
Privacy on the web has always been a contentious issue, as the vast majority of users wish to remain anonymous while browsing. However, little attention has been given to the privacy of mobile phone users. Hence I was interested to read the article on mobile apps from Sarah Perez:
Compared to computer use, mobile phones have a greater potential to
I came across an interesting eConsultancy interview with John Squire of Coremetrics on how he differentiates from other vendors.
I have a lot of respect for Coremetrics as a web analytics vendor that tries to be different. Rather than using the common sales hyperbole of saying "our tool is better because we have 10,000 features more than yours" (no-one