Noise or Music?

Category: GDPR & Privacy

[Survey] Do you TRUST your analytics data?

Categories: GDPR & Privacy, Metrics Understanding / Comments: 6

The question of data trust (i.e. data quality) is what I view as the biggest issue facing the digital analytics industry at present. Why? Because it is so easy to collect junk data online. And businesses will not act on data unless they can trust its quality. The result is data paralysis - no one wants to dig deep in to the Read more

Why the Guardian is barking up the wrong tree with Prism

Categories: GDPR & Privacy / Comments: 3

My thoughts on why the Guardian and the Washington Post are barking up the wrong tree with their constant side-stories about #Prism. It is disappointing to read the story degrading in this way. "Analysing this type of meta-data is exactly what companies such as Google, Yahoo, Twitter, Facebook etc. openly do." Seriously... what is the problem with collecting and analysing meta-data? Meta-data does Read more

Online Privacy – The Good, the Bad, the Ugly

Categories: GA & GTM, GDPR & Privacy / Comments: 7

Online privacy is a complex subject. Hence I use this slide to neatly sum up the issue by analogy. Essentially, to illustrate the different levels of privacy, I consider the scenario of an organisation wishing to understand (i.e. gather data on) the impact of traffic on their community. In my analogy, I define: The organisation gathering the data is analogous to Read more

The rise and rise of “not provided” keywords

Categories: GDPR & Privacy, SEO & Analytics / Comments: 31

If you are active with search engine optimisation (SEO), then you will be aware of the issue of "not provided" showing in your Google Analytics reports for organic visits. To quickly summarise, in October 2011 Google implemented a change to how searches performed on their web properties can be tracked by website owners receiving the subsequent click-through traffic (Read more

© Brian Clifton 2019
Best practice privacy statement