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Category: Implementation Fundamentals

What is the 4th thing to do when considering a web analytics implementation?

Categories: Implementation Fundamentals, Metrics Understanding / Comments: 0

So far what I have discussed in this series has been fairly straight forward - dare I say "easy"! The next step is the difficult part - not from a technical perspective, but purely in terms of communication. To recap the story so far, the first three best practice implementation principals are: Tag everything - get the most complete picture of Read more

What is the 2nd thing to do when considering a web analytics implementation?

Categories: GA & GTM, Implementation Fundamentals / Comments: 8

During my first post of this series What is the 1st thing to do when considering a web analytics implementation?, I discussed how important simply getting initial data in was - before tackling the much wider (and also more complex) issues of mapping your stakeholders, building your KPIs or assessing your business needs from your web site. Essentially, my Read more

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