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Category: Implementation Fundamentals

12 Useful Tools for Google Analytics Administration

Categories: GA & GTM, Implementation Fundamentals / Comments: 18

Tools and helper applications I have come across as a practitioner come in two flavours: those that help you with your administration of Google Analytics - install, setup and configuration, and those that help you use or interpret reports - visualisation aides, third-party integration, segmentation help, and so forth. Often these two scenarios overlap, and marketers frequently find themselves using the Read more

What is the 4th thing to do when considering a web analytics implementation?

Categories: Implementation Fundamentals, Metrics Understanding / Comments: 0

So far what I have discussed in this series has been fairly straight forward - dare I say "easy"! The next step is the difficult part - not from a technical perspective, but purely in terms of communication. To recap the story so far, the first three best practice implementation principals are: Tag everything - get the most complete picture of Read more

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