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Category: Implementation ABCs

The Future of Google Analytics – GA Summit 2012 [Infographic]

Categories: Google Analytics specific, Implementation ABCs, Metrics understanding / Comments: 8

I joined Google just after the acquisition of Urchin in 2005. Urchin was a great piece of web analytics software that I had been supporting for a couple of years, and one that I strongly believed in - as it turned out this was a good hunch! Seven years later, what still amazes me is the pace of development this product is evolving Read more

The Best Google Analytics Add-Ons

Categories: Google Analytics specific, Implementation ABCs / Comments: 12

These are the 10 best tools (aka add-ons) that have made a significant difference to how I work with Google Analytics. I have not attempted to list all possible add-ons that are available. Rather, ones that I have used in real-world situations that have helped me do my job. Regardless of your job role, all of these tools are straightforward to use - Read more

3rd edition of Advanced Web Metrics now shipping – What’s it about?

Categories: Google Analytics specific, Implementation ABCs / Comments: 15

There are two fundamental questions you need to answer in order to assess the performance of your website: 1. What is driving visitors to my website? 2. What do they do once they arrive? These are the same questions no matter what position you have in the organisation - its just the level of detail in the answer that changes. Essentially, no matter what Read more

12 Useful Tools for Google Analytics Administration

Categories: Google Analytics specific, Implementation ABCs / Comments: 18

Tools and helper applications I have come across as a practitioner come in two flavours: those that help you with your administration of Google Analytics - install, setup and configuration, and those that help you use or interpret reports - visualisation aides, third-party integration, segmentation help, and so forth. Often these two scenarios overlap, and marketers frequently find themselves using the Read more

What is the 4th thing to do when considering a web analytics implementation?

Categories: Implementation ABCs, Metrics understanding / Comments: 0

So far what I have discussed in this series has been fairly straight forward - dare I say "easy"! The next step is the difficult part - not from a technical perspective, but purely in terms of communication. To recap the story so far, the first three best practice implementation principals are: Tag everything - get the most complete picture of Read more

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