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Category: Implementation ABCs

Linking GA to Adwords – Avoiding permission issues

February 7, 2014 / Categories: Google Analytics specific, Implementation ABCs / Comments: 3

This is a quick Friday post to clarify a common misunderstood problem I come often come across when setting permissions to enable the linking of your Google Analytics account with your AdWords account. The Requirement From the AdWords or GA documentation: So you need to have the right permissions in order to be able to link your accounts... The Issue - Read more

The Future of Google Analytics – GA Summit 2012 [Infographic]

November 11, 2012 / Categories: Google Analytics specific, Implementation ABCs, Metrics understanding / Comments: 8

I joined Google just after the acquisition of Urchin in 2005. Urchin was a great piece of web analytics software that I had been supporting for a couple of years, and one that I strongly believed in - as it turned out this was a good hunch! Seven years later, what still amazes me is the pace of development this product is evolving Read more

The Best Google Analytics Add-Ons

April 17, 2012 / Categories: Google Analytics specific, Implementation ABCs / Comments: 12

These are 13 of the best tools (aka add-ons) that have made significant differences to how I work with Google Analytics. I have not attempted to list all possible add-ons that are available - I seem to come across a new one every day...! Rather, ones that I have used in real-world situations that have helped me do my job. I would love Read more

3rd edition of Advanced Web Metrics now shipping – What’s it about?

March 26, 2012 / Categories: Google Analytics specific, Implementation ABCs / Comments: 15

There are two fundamental questions you need to answer in order to assess the performance of your website: 1. What is driving visitors to my website? 2. What do they do once they arrive? These are the same questions no matter what position you have in the organisation - its just the level of detail in the answer that changes. Essentially, no matter what Read more

Why web measurement is easy, yet gaining insights is hard

June 10, 2010 / Categories: Implementation ABCs, Metrics understanding / Comments: 2

Collecting data is very straightforward - you simply paste a few lines of JavaScript to your pages and data will start to stream into your account. I am specifically referring to Google Analytics here, but the principal is the same for all the main web analytics vendors. Superficially that's all there is to it. If you just wish to view visitors Read more

12 Useful Tools for Google Analytics Administration

February 12, 2010 / Categories: Google Analytics specific, Implementation ABCs / Comments: 18

Tools and helper applications I have come across as a practitioner come in two flavours: those that help you with your administration of Google Analytics - install, setup and configuration, and those that help you use or interpret reports - visualisation aides, third-party integration, segmentation help, and so forth. Often these two scenarios overlap, and marketers frequently find themselves using the Read more

What is the 4th thing to do when considering a web analytics implementation?

October 10, 2007 / Categories: Implementation ABCs, Metrics understanding / Comments: 0

So far what I have discussed in this series has been fairly straight forward - dare I say "easy"! The next step is the difficult part - not from a technical perspective, but purely in terms of communication. To recap the story so far, the first three best practice implementation principals are: Tag everything - get the most complete picture of Read more

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